MEGA BLOKS® JOINS FORCES WITH
TOP LICENCES INCLUDING POWER RANGERS™, TERMINATOR®
AND STAR TREK™
MONTREAL and NEW YORK, Feb. 12,
2015 /PRNewswire/ - MEGA Brands, a member of the Mattel
family (NASDAQ: MAT), announces new partnerships with some of the
world's top entertainment brands to expand its Mega Bloks
construction portfolio. Mega Bloks will broaden its current product
offering of global favorites, which includes brands such as
Nickelodeon's SpongeBob SquarePants for kids and Microsoft's Halo
for collectors, to add new highly-detailed sets and movie-inspired
lines for fans of all ages.
Fans of Saban's Power Rangers, the long-running and widely
popular children's television series, can expect an all-new Mega
Bloks Power Rangers line in 2016. The sets will be inspired by the
newest season of the franchise, Power Rangers Dino
Charge, which premiered on February 7
on Nickelodeon in the U.S. and will roll out globally throughout
2015.
The Mega Bloks Nickelodeon licensing partnership will also
introduce new Teenage Mutant Ninja Turtles construction sets in
2016. The sets will draw inspiration from the leading boys action
franchise to offer creative building experiences for fans of all
ages, including builders from the juniors, kids and collectors
categories.
The Collectors portfolio will also broaden in 2015, as Mega
Bloks partners with Skydance Productions to produce Terminator
Genisys collector construction sets, themed to the reset
of the Terminator movies. The film will be distributed
by Paramount Pictures in summer 2015. Mega Bloks has also
expanded its licensing partnership with CBS Consumer Products to
introduce a range of Mega Bloks Star Trek limited edition
Collectors construction sets, to launch in 2016.
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About MEGA Brands
A member of the Mattel family of
companies, MEGA Brands Inc. is a trusted collection of leading
global brands in construction toys, games & puzzles and arts
& crafts. They offer engaging creative experiences for children
and families through innovative, well-designed, affordable and
high-quality products. MEGA® Brands includes MEGA BLOKS®, RoseArt®,
MEGA Puzzles®, MEGA Games® and Board Dudes®.
Visit http://www.megabrands.com for more information.
The MEGA logo, Mega Bloks, Rose
Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks
of MEGA Brands Inc. or its affiliates.
For more information, please visit www.megabrands.com and
www.megabloks.com
About Mattel
The Mattel family of companies (Nasdaq:
MAT) is the worldwide leader in the design, manufacture and
marketing of toys and family products. Mattel's portfolio of
best-selling brands includes Barbie®, the most popular fashion doll
ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas
& Friends® and Fisher-Price® brands, including Little People®
and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and
RoseArt®, as well as a wide array of entertainment-inspired toy
lines. In 2013, Mattel was named one of the "World's Most Ethical
Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on
Corporate Responsibility Magazine's "100 Best Corporate Citizens"
list. With worldwide headquarters in El
Segundo, Calif., Mattel's companies employ nearly 30,000
people in 40 countries and territories and sell products in more
than 150 nations. At Mattel, we are Creating the Future of Play.
Visit us at www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel.
About Saban's Power Rangers Dino
Charge
Power Rangers Dino
Charge is the current season of Saban's
iconic Power Rangers series, one of the top-rated and
longest-running kids' live-action series on television. The new
season, which airs Saturdays at 12 p.m. (ET/PT) on
Nickelodeon in the U.S., delivers action, humor, excitement
and entertainment, in addition to the core themes of friendship,
teamwork, fitness and helping others. Power Rangers
Dino Charge introduces all-new
villains, monsters, Zords and Megazords. The Power Rangers
franchise is helmed by Haim Saban,
who created and produced the original Mighty Morphin Power
Rangers series in 1993. SCG Power Rangers LLC, which licenses
and merchandises the Power Rangers brand, is an affiliate of
Saban Brands. For more information,
visit www.powerrangers.com.
About Nickelodeon
Nickelodeon, now in its
35th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming
and production in the United
States and around the world, plus consumer products, online,
recreation, books and feature films. Nickelodeon's U.S. television
network is seen in more than 100 million households and has
been the number-one-rated basic cable network for 20 consecutive
years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA,
VIA.B).
About Skydance Productions
Skydance Productions tells
big stories and creates immersive worlds, producing narratives that
span film, television, games and more. Skydance is currently in
post-production on a reset of the TERMINATOR franchise, TERMINATOR
GENISYS, to be released on July 1,
2015. The company is also in post-production on MISSION:
IMPOSSIBLE 5, the latest installment in the highly successful
franchise starring Tom Cruise with
Chris McQuarrie directing.
Additionally, Skydance is currently in production on a disaster
film on a global scale titled GEOSTORM written by Dean Devlin and Paul
Guyot with Devlin also directing. Skydance will next begin
production on STAR TREK 3, the third installment in the JJ Abrams
franchise. Simon Pegg and
Doug Jung are attached to co-write
with Justin Lin to direct. Currently
in development is AFRICA, a
sweeping epic about paleo-anthropologist Richard Leakey's battle with ivory poachers that
threaten the existence of the African elephant population and the
very soul of Africa. Angelina Jolie is attached to direct the film
based on Eric Roth's screenplay.
Skydance's recent releases include JACK
RYAN: SHADOW RECRUIT, from director Kenneth Branagh and starring Chris Pine; WORLD WAR Z, starring Brad Pitt and directed by Marc Forster; STAR TREK: INTO DARKNESS, directed
by J.J. Abrams and starring
Chris Pine and Zachary Quinto; and G.I. JOE: RETALIATION,
directed by Jon M. Chu and starring
Bruce Willis, Channing Tatum and Dwayne Johnson. Skydance's previous
projects include Christopher
McQuarrie's JACK REACHER, starring Tom Cruise; MISSION: IMPOSSIBLE – GHOST
PROTOCOL, starring Tom Cruise and
Jeremy Renner; and the award-winning
Coen Brothers film TRUE GRIT,
starring Jeff Bridges and
Matt Damon.
About CBS Consumer Products
CBS Consumer Products
manages worldwide licensing and merchandising for a diverse slate
of television brands and series from CBS, CBS Television Studios
and CBS Television Distribution, as well as from the company's
extensive library of titles, Showtime and CBS Films. Additionally,
the group oversees online sales of programming merchandise. For
more information, visit www.cbsconsumerproducts.com.
SOURCE MEGA Brands Inc.