American Girl® Partners with Fashion Angels Enterprises® on Arts & Crafts Licensing Deal
13 Fevereiro 2015 - 9:00AM
Business Wire
—Fashion-Focused Products to Be Sold Via
Mass Retailers This Fall—
American Girl, a division of Mattel, Inc. (NASDAQ:MAT), today
announced a licensing agreement with Fashion Angels, the leading
designer of tween girls’ lifestyle and activity products, to create
a variety of trend-right and fashion-focused arts & crafts
products. The new line will be available this fall at retailers
nationwide and will include activity kits, fashion sketchbooks, and
Do-It-Yourself craft kits for girls to create fun accessories for
themselves and their favorite American Girl dolls.
“American Girl is well known for celebrating girls and fostering
their creativity,” said Jean McKenzie, executive vice president of
American Girl. “Expanding into the craft category with a leading
lifestyle company like Fashion Angels allows us to inspire even
more girls with new and creative ways to express themselves.”
“Partnering with American Girl is a great fit for what we do at
Fashion Angels,” said Mark Miller, CEO of Fashion Angels
Enterprises. “Both Fashion Angels and American Girl are focused on
serving the needs of girls and providing them with wonderful
experiences that can help them grow into confident young
women.”
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com). The Mattel
family of companies is the worldwide leader in the design,
manufacture, and marketing of toys and family products. Since its
inception in 1986, American Girl has been devoted to celebrating
girls ages 3 to 12 through high-quality dolls and accessories,
books, clothes, movies, and unforgettable experiences. Best-selling
lines include BeForever™, My American Girl™, Girl of the Year™, and
Bitty Baby™. Headquartered in Middleton, WI, the company sells
products exclusively through its award-winning catalogue, on
americangirl.com, and in its experiential retail stores. By
inspiring girls to be their best, American Girl has earned the
loyalty of millions of girls and the praise and trust of parents
and educators.
ABOUT FASHION ANGELS
ENTERPRISES
The Milwaukee-based Fashion Angels Enterprises, established in
1996, is the leading designer and manufacturer of tween girls’
lifestyle and activity products. Fashion Angels’ mission is to
provide tween girls with experiences that inspire them to Find
Their Wings; to believe in themselves and to be proud of what they
can do. For additional information, please visit the company
website at www.fashionangels.com and for the most up to the minute
information and to interact with Fashion Angels, like us on
Facebook and follow us on Twitter, Pinterest, Instagram or
Vine.
MAT-AG
American GirlStephanie Spanos,
608.830.4496stephanie.spanos@americangirl.comorFashion AngelsChris
Dresselhuys, 414.308.1613cdresselhuys@fashionangels.com
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