Mattel and Quirky Partner to Help Reimagine Play
16 Abril 2015 - 7:51PM
Business Wire
Companies to collaborate connecting Quirky’s
vibrant global inventor community with Mattel’s iconic brands and
products ranging from toys and games to baby gear and preschool
products
Mattel (NASDAQ: MAT) and Quirky, the company that makes
invention accessible, today announced an exclusive partnership to
spark invention in toys, play and baby gear. Harnessing the power
of Quirky’s global community and Mattel’s iconic Brands, Quirky and
Mattel will reimagine Mattel’s portfolio of products to drive
growth for brands like Barbie, Fisher-Price, and Hot Wheels. This
partnership combines Mattel’s scale and 70 years of toy-making
history with Quirky’s open and agile approach to product
development.
Starting today, the companies invite everyone to submit new
product ideas for toys, games, and family products to Quirky’s
online platform to support Mattel’s vision to create deeper
consumer connections and reimagine how children play, learn, and
grow. Quirky and Mattel will begin developing the new products
alongside Quirky’s global community, the first of which may be
available for holiday 2015. Watch the video to learn more here.
“This marks a new era for Mattel,” said Richard Dickson,
President and Chief Operating Officer, Mattel. “Leveraging Quirky’s
platform allows us to discover new ideas for our toys and unique
solutions for our baby products. Just as importantly, this new
partnership will enable us to accelerate the speed and scope of
invention by tapping into Quirky’s dynamic community. This is an
industry about creating and inventing, whether based on a consumer
insight or a really fun idea, with the power of our own talented
inventors and now Quirky, we are realizing our vision to reimagine
Mattel’s core brands and bring truly great unexpected play to
families.”
The relationship with Mattel is the third addition to the
Powered by Quirky initiative, a new series of product-development
partnerships with category leaders. Powered by Quirky enables
Quirky’s community to work with industry-leading companies like
Mattel to impact the brands they love.
“Few companies inspire creative imagination like Mattel,” said
Ben Kaufman, CEO and Founder, Quirky. “Partnering with Mattel gives
our community the opportunity to tap into their own childhood
memories to dream up entirely new ways to play.”
To date, Quirky has received close to 15,000 toy-related idea
submissions from its community. Starting today, each and every idea
in the category will have an opportunity to become the next big
product from Mattel.
For more information on today’s announcement, download a digital
press kit here.
About Quirky:
Quirky (www.quirky.com) makes invention accessible by bringing
real people’s product ideas to life. To take ideas from pipe dream
to consumer product, an in-house team of designers and engineers
collaborate with Quirky’s online community on nearly all aspects of
development. Anyone can make their mark by submitting a
problem-solving idea or weighing in on others'. And when a product
is sold, Quirky shares its revenue with every community member that
had an impact. Founded by Ben Kaufman in 2009, Quirky’s products
can be found at The Home Depot, Best Buy, Bed Bath & Beyond,
Target, Amazon.com, and of course—Quirky.com.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. Mattel’s portfolio of best-selling brands includes
Barbie®, the most popular fashion doll ever produced, Hot Wheels®,
Monster High®, American Girl®, Thomas & Friends® and
Fisher-Price® brands, including Little People® and Power Wheels®,
MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide
array of entertainment-inspired toy lines. In 2014, Mattel ranked
No. 5 on Corporate Responsibility Magazine's "100 Best Corporate
Citizens" list. With worldwide headquarters in El Segundo, Calif.,
Mattel’s companies employ 31,000 people in 40 countries and
territories and sell products in more than 150 nations. At Mattel,
we are Creating the Future of Play. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel.
MAT-CORP
QuirkyTiffany Markofsky,
305-710-2960tiffany@quirkyinc.comorMattelMichelle Chidoni,
310-252-3921michelle.chidoni@mattel.com
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