BURBANK, Calif., April 22, 2015 /CNW/ -- Beginning in Fall 2015,
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer
Products and Mattel join forces to launch DC Super Hero
Girls, an exciting new universe of Super Heroic storytelling
that helps build character and confidence, and empowers girls to
discover their true potential. Featuring DC Comics' most
powerful and diverse line-up of female characters as relatable
teens, DC Super Hero Girls will play out across multiple
entertainment content platforms and product categories to create an
immersive world.
![Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation, in partnership with Mattel, launch DC Super Hero Girls, a new Super Hero universe exclusively for girls aged 6-12. Featuring an all-new artistic style and aesthetic, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of DC Comics as they explore their teen years and discover their Super Hero potential.Beginning in Fall 2015, this unprecedented initiative will include digital content, TV specials, made-for-videos, publishing, toys, apparel and other products to create an immersive world. Clockwise: Wonder Woman, Bumble Bee, Poison Ivy, Batgirl, Harley Quinn, Katana and Supergirl Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation, in partnership with Mattel, launch DC Super Hero Girls, a new Super Hero universe exclusively for girls aged 6-12. Featuring an all-new artistic style and aesthetic, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of DC Comics as they explore their teen years and discover their Super Hero potential.Beginning in Fall 2015, this unprecedented initiative will include digital content, TV specials, made-for-videos, publishing, toys, apparel and other products to create an immersive world. Clockwise: Wonder Woman, Bumble Bee, Poison Ivy, Batgirl, Harley Quinn, Katana and Supergirl](https://photos.prnewswire.com/prnvar/20150422/200691)
Developed for girls aged 6-12, DC Super Hero Girls
centers on the female Super Heroes and Super-Villains of the DC
Comics universe during their formative years—prior to discovering
their full super power potential. Featuring a completely new
artistic style and aesthetic, DC Comics' icons such as Wonder
Woman, Supergirl, Batgirl, Harley
Quinn, Bumble Bee, Poison Ivy, Katana and many more make
their unprecedented teenaged introduction. Each character has her
own storyline that explores what teen life is like as a Super Hero,
including discovering her unique abilities, nurturing her
remarkable powers and mastering the fundamentals of being a
hero.
"DC Entertainment is home to the most iconic and well-known
Super Heroes including Wonder Woman, Supergirl and Batgirl," said
Diane Nelson, President of DC
Entertainment. "DC Super Hero Girls represents the
embodiment of our long-term strategy to harness the power of our
diverse female characters. I am so pleased that we are able
to offer relatable and strong role models in a unique way, just for
girls."
The initial launch of DC Super Hero Girls in Fall 2015
will include an immersive digital experience, original digital
content and digital publishing—providing opportunities for girls to
interact with characters, learn about the storylines, and engage in
customizable play. TV specials, made-for-videos, toys,
apparel, books and other product categories will begin to rollout
in 2016.
"Developing a Super Hero franchise exclusively for girls that
includes all of the key components of a comprehensive entertainment
experience—from content to consumer products—is something we are
excited to be doing in conjunction with our great partners," said
Brad Globe, President of Warner Bros. Consumer Products. "It's
really an honor to be part of this cultural moment and to be
delivering a concept so rooted in a relatable and empowered theme
that the characters of DC Comics are uniquely able to present."
As master toy licensee, Mattel is collaborating with DC
Entertainment, Warner Bros. Animation and Warner Bros. Consumer
Products on DC Super Hero Girls' narrative creation,
interactive digital activations and ultimately a toy line launching
in 2016. Mattel category-leading firsts include a line of
characters for the action figure category, an area of the industry
that has been primarily developed with boys in mind, and fashion
dolls featuring strong, athletic bodies that stand on their own in
heroic poses.
"Partnering with the best and being the best partner is of
paramount importance," said Richard
Dickson, President, Chief Operating Officer,
Mattel. "Together with Warner Bros. and DC Entertainment, the
DC Super Hero Girls franchise will further expand our
already powerful girls portfolio. We know Super Hero is a
culturally relevant theme and the DC Super Hero Girls
franchise will engage and inspire girls, providing cues to explore
heroic acts through play and into real life."
The Random House Books for Young Readers imprint of Random House
Children's Books has been appointed the master publishing partner
for the franchise and will be creating a portfolio of books that
will bring the DC Super Hero Girls world to life, beginning
in Spring 2016. Random House's publishing program will be
complemented by a series of original graphic novels from DC
Entertainment. The LEGO Group will also be key to building the
DC Super Hero Girls franchise, leveraging their experience
and success engaging girls in creative construction play to bolster
this universe through an array of LEGO® building sets designed to
inspire girls' imaginations. Additionally, consumer products
partners around the world will be engaged in creating a merchandise
line dedicated to DC Super Hero Girls across all key
categories.
About Warner Bros. Consumer Products
Warner Bros.
Consumer Products, a Warner Bros. Entertainment Company, is one of
the leading licensing and retail merchandising organizations in the
world.
About DC Entertainment
DC Entertainment, home to
iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder
Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the
creative division charged with strategically integrating its
content across Warner Bros. Entertainment and Time Warner. DC
Entertainment works in concert with Warner Bros. divisions to
unleash its stories and characters across all media, including but
not limited to film, television, consumer products, home
entertainment and interactive games. Publishing thousands of comic
books, graphic novels and magazines each year, DC Entertainment is
the largest English-language publisher of comics in the world.
About Warner Bros. Animation
Warner Bros. Animation
(WBA) is one of the leading producers of animation in the
entertainment industry, producing and developing both CG and
traditionally animated projects for multiple platforms, both
domestically and internationally. For TV, WBA produces series such
as Teen Titans Go!, The Tom and Jerry
Show and the upcoming Be Cool Scooby-Doo! and Wabbit – A
Looney Tunes Production for Cartoon Network, as well as Mike Tyson
Mysteries for Cartoon Network's Adult Swim. As the home of the
iconic animated characters from the DC Comics, Hanna-Barbera, MGM
and Looney Tunes libraries, WBA also produces highly successful
animated films — including the DC Universe Animated Original Movies
— for DVD. One of the most-honored animation studios in history,
WBA has won six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental
Media Award, a Parents' Choice Award, the HUMANITAS Prize, two
Prism Awards and 20 Annie Awards (honoring excellence in
animation).
About Mattel
The Mattel family of companies (Nasdaq:
MAT) is the worldwide leader in the design, manufacture and
marketing of toys and family products. Mattel's portfolio of
best-selling brands includes Barbie®, the most popular fashion doll
ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas
& Friends® and Fisher-Price® brands, including Little People®
and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and
RoseArt®, as well as a wide array of entertainment-inspired toy
lines. In 2013, Mattel was named one of the "World's Most Ethical
Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on
Corporate Responsibility Magazine's "100 Best Corporate Citizens"
list. With worldwide headquarters in El
Segundo, Calif., Mattel's companies employ nearly 30,000
people in 40 countries and territories and sell products in more
than 150 nations. At Mattel, we are Creating the Future of Play.
Visit us at www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel.
About Random House Children's Books
Random House
Children's Books is the world's largest English-language children's
trade book publisher. Creating books for toddlers through young
adult readers, in all formats from board books to activity books to
picture books, novels, ebooks, and apps, the imprints of Random
House Children's Books bring together award-winning authors and
illustrators, world-famous franchise characters, and
multimillion-copy series. The company's website, Kids @ Random
(www.randomhousekids.com) offers an array of activities, games, and
resources for children, teens, parents, and educators. Random House
Children's Books is a division of Random House LLC, a Penguin
Random House Company.
About The LEGO Group
The LEGO Group is a privately
held, family-owned company with headquarters in Billund,
Denmark, and main offices in the
U.S., UK, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic
LEGO brick, it is one of the world's leading manufacturers of play
materials. Guided by the spirit of its founder: "Only the best is
good enough", the company is committed to the development of
children and aims to inspire and develop the builders of tomorrow
through creative play and learning. LEGO products are sold
worldwide and can be virtually explored at www.LEGO.com.
LEGO, its logo, the brick & knob configuration and the
Minifigure are trademarks of The LEGO Group. ©2015 The LEGO
Group.
MEDIA CONTACTS:
Barry
Ziehl
Warner Bros. Consumer
Products
818.954.6804
barry.ziehl@warnerbros.com
Courtney Simmons
DC Entertainment
818.977.7764
courtney.simmons@dcentertainment.com
Julia Jensen
Mattel, Global Communications
310.806.1739
julia.jensen@mattel.com
All DC characters and elements are trademarks of and © DC
Comics.
Super Heroes is a trademark co-owned by DC Comics. (s15)
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SOURCE DC Entertainment; Warner Bros. Consumer Products; Warner
Bros. Animation; Mattel