American Girl Unveils Truly Me™ Doll Line and Helps Girls Explore and Discover Who They Truly Are
21 Maio 2015 - 7:00AM
Business Wire
—New, Exclusive Content and Innovative
Retail Experience Encourages Self-Expression—
Starting today, girls will have the opportunity to explore and
discover their own unique styles and interests with Truly
Me, American Girl’s newly-rebranded line of contemporary
18-inch dolls and accessories, girls’ clothing, and exclusive
play-based content. Truly Me, formerly known as My American Girl,
allows a girl to create a one-of-a-kind friend through a variety of
personalized doll options, including 40 different combinations of
eye color, hair color and style, and skin color, as well as an
array of outfits and accessories. To further inspire girls’
creativity and self-expression, each Truly Me doll now comes with a
Me-and-My Doll Activity Set, featuring over four dozen
creative ideas for girls to do with their dolls, and an all-new
Truly Me digital play experience that’s free and accessible
to girls who visit www.americangirl.com/play.
This Smart News Release features multimedia.
View the full release here:
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American Girl's Truly Me line. (Photo:
Business Wire)
The new Truly Me microsite features a “Fun-spiration” section
that’s refreshed daily with interactive crafts, doll activities,
quizzes, games, and recipes. There are also sections dedicated to
Pets, Quizzes, and Do-It-Yourself videos, plus a Fan Gallery to
submit favorite girl-and-doll moments or finished crafts projects.
The Truly Me world will also include a downloadable Friendship Ties
App that lets girls make virtual friendship bracelets to save and
share, as well as a line of new Truly Me activity books—Friends
Forever, School Spirit, and Shine Bright—designed to encourage
self-esteem through self-expression.
Also launching on May 21 is the new Truly Me Signature
Studio retail experience, which is kicking off at American
Girl’s Chicago, New York, and Los Angeles flagship stores. Using
innovative printing technology, the Truly Me Signature Studio lets
girls create one-of-a-kind doll outfits from endless design
possibilities. Choosing from a variety of colors, patterns,
silhouettes, prints, and embellishments, girls can design a custom
doll outfit or doll carrier on a hand-held tablet, which is then
transferred to the studio’s high-tech printer and produced for the
girl in just minutes.
Other activities being held to celebrate the launch of American
Girl’s Truly Me line include:
- Discover Truly Me Retail Event:
At American Girl retail stores across the country, girls ages 8 and
up can express their interests and styles by participating in a fun
bookmark activity, signing an inspirational Truly Me poster, and
receiving a free Truly Me doll-sized T-shirt. Dates: 6/11, 7/9, and
8/13.
- #TrulyMe: Starting May 21,
American Girl invites moms and family members to share photos
across their social channels, showing what makes their girl
irreplaceable. Fans are encouraged to post a photo holding a
handcrafted card highlighting their unique attributes or interests
using #TrulyMe. Moms can help their girls print their own Truly Me
cards at americangirl.com/trulyme, on which girls can write what
makes them truly unique.
- Truly AwesoME Sweepstakes:
American Girl will host a 12-week Truly AwesoME Sweepstakes that
offers weekly prizes to girls ages 8-13. The sweepstakes runs May
21- August 12, and girls may enter once per week to win a Truly Me
prize package by completing the form at
http://americangirl.com/trulyawesome.
Truly Me products will be available on May 21 through American
Girl’s catalogue; at americangirl.com; at all American Girl
retail locations nationwide; and at American Girl specialty
boutiques within Canada’s Indigo Books & Music stores in
Toronto, Vancouver, and Ottawa. The Truly Me books can also be
purchased through retail and online booksellers. To learn more
about Truly Me, go to americangirl.com, Facebook at
facebook.com/americangirl, Twitter at
twitter.com/american_girl, Pinterest at
pinterest.com/agofficial, and American Girl’s Instagram page
at instagram.com/americangirlbrand. To request a free
American Girl catalogue, call 1-800-845-0005.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com). The Mattel
family of companies is the worldwide leader in the design,
manufacture, and marketing of toys and family products. Since its
inception in 1986, American Girl has been devoted to celebrating
girls ages 3 to 12 through high-quality dolls and accessories,
books, clothes, movies, and unforgettable experiences. Best-selling
lines include BeForever™, My American Girl™, Girl of the Year™, and
Bitty Baby™. Headquartered in Middleton, WI, the company sells
products exclusively through its award-winning catalogue, on
americangirl.com, and in its experiential retail stores. By
inspiring girls to be their best, American Girl has earned the
loyalty of millions of girls and the praise and trust of parents
and educators.
MAT-AG
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version on businesswire.com: http://www.businesswire.com/news/home/20150521005102/en/
American GirlStephanie Spanos,
608.830.4496stephanie.spanos@americangirl.com
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