American Girl Opens Its Doors for the First Time in Mexico with El Palacio De Hierro
02 Julho 2015 - 7:00AM
Business Wire
New Boutiques Open July 4th at
El Palacio de Hierro Department Stores in Interlomas and
Perisur.
Grand Opening Events to Benefit Mexico’s
Make-A-Wish Foundation.
American Girl, a subsidiary of Mattel, Inc. (NASDAQ:MAT), is
pleased to announce the grand opening of its first-ever American
Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro,
the country’s largest and best-established high-end retailer.
Located at El Palacio de Hierro Interlomas and
Perisur locations, the new boutiques, ranging in size from
1,500- to 2,000-square feet, open Saturday, July 4,
2015, and mark the second international retail presence for
American Girl.
“We’re delighted to partner with El Palacio de Hierro to bring
the American Girl experience to girls and their families in Mexico
for the first time,” said Jean McKenzie, president of American
Girl. “Our locations at El Palacio de Hierro beautifully showcase
our brand and are sure to become popular family destinations. We
look forward to a new audience of fans joining our celebration of
girls and all that they can be.”
“We are happy to have a brand like American Girl at El Palacio
de Hierro; it is an honor to reach our market through this
incredible brand. We are confident that we will have a great impact
where we will be promoting values in a fun way,” said Ernesto
Izquierdo, commercial director of El Palacio de Hierro.
The American Girl boutiques will feature a curated assortment of
dolls from the company’s Girl of the Year™ and
Truly Me™ collections, as well as an occasional
spotlight character from the historical BeForever™
line. The new boutiques will also include a selection of popular
doll accessories and Dress Like Your Doll™ girl-sized
clothing, plus a variety of American Girl’s best-selling
books, the 2015 Girl of the Year movie, and
American Girl® magazine—all available in
Spanish. Beyond shopping, girls can also treat their dolls to a new
hairstyle or ear piercing at the signature Doll Hair Salon
and participate in girl-friendly events throughout the
year.
American Girl’s expansion into Mexico amplifies Mattel’s
decades-long presence in the country and its commitment to making a
meaningful difference in the lives of children and families there.
In addition to employing thousands, Mattel has built homes and
schools for children with disabilities and has made significant
monetary and toy donations to local communities and organizations
that serve children. Most recently in Mexico City, Mattel provided
a grant of $80,000 to Save the Children to help improve
reading, writing, and socio-emotional skills at five elementary
schools, and $20,000 to Make-A-Wish Mexico to help grant
wishes for children with life-threatening medical conditions.
Make-A-Wish is Mattel’s largest philanthropic non-profit partner in
Mexico City, as well as the beneficiary of American Girl’s grand
opening events at Interlomas and Perisur on July 3rd and 4th
respectively.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, mattel.com). The Mattel
family of companies is the worldwide leader in the design,
manufacture, and marketing of toys and family products. Since its
inception in 1986, American Girl has been devoted to celebrating
girls ages 3 to 12 through age-appropriate, high-quality dolls and
accessories, books, clothes, movies, and unforgettable experiences.
Best-selling lines include Truly Me™, Girl of the Year™, Bitty
Baby™, and the classic historical character line BeForever™.
Headquartered in Middleton, WI, the company sells products
exclusively at americangirl.com; at all American Girl retail
locations nationwide; through American Girl’s award-winning
catalogue; and at American Girl specialty boutiques at select
Indigo™ and Chapters™ locations in Canada and at El Palacio de
Hierro Interlomas and Perisur locations in Mexico. By inspiring
girls to be their best, American Girl has earned the loyalty of
millions of girls and the praise and trust of parents and
educators. To learn more about American Girl, visit
americangirl.com, facebook.com/americangirl, or twitter.com/american_girl. To request a free
catalogue, call 1-800-845-0005.
ABOUT EL PALACIO DE
HIERRO
Established in 1888, El Palacio de Hierro is owned by the Bal
Group and is the point of reference in Mexico when it comes to
style and trends. The retailer has 13 stores, eight in Mexico City
and the metropolitan area and the remainder in Puebla, Monterrey,
Guadalajara, Villahermosa and Queretaro, as well as Casa Palacio
Antara and Santa Fe, and concept store La Boutique Palacio in
Acoxpa, Acapulco, and Cancun.
Coined in 1996 by the president of Bal Group, Don Alberto
Baillères, the iconic phrase “Soy Totalmente Palacio” (I’m Totally
Palacio) has become the DNA of its corporate culture.
Exclusive distributor of brands including Burberry, CH Carolina
Herrera, Tiffany & Co, H.Stern, Christian Dior, Loewe, and
Strategic Commercial Partner of the main brands at LVMH Group,
Kering, Estee Lauder, L’Oréal and Richmont, and owner of Mango,
Springfield, Bebe, Aldo, UGG® Australia, Tory Burch, and Michael
Kors boutiques, El Palacio de Hierro has been able to create a true
“Totally Palacio” lifestyle. www.elpalaciodehierro.com
MAT-AG
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version on businesswire.com: http://www.businesswire.com/news/home/20150702005103/en/
American GirlJulie Parks,
608.830.4631julie.parks@americangirl.com
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