AMERICAN GIRL BY WILLIAMS-SONOMA MERCHANDISE ON SALE NOW
01 Outubro 2015 - 9:30AM
Business Wire
Exclusive line features a cookbook, aprons,
baking sets, food mixes and more
Williams-Sonoma is introducing a line of exclusive, branded
products as part of the partnership the brand launched in June with
American Girl. The new line includes a dedicated, hardcover
cookbook, now available, called Baking-Recipes for Cookies,
Cupcakes & More. The illustrated book is 90 pages and contains
40 images with 30 recipes that complement the American Girl cooking
classes Williams-Sonoma introduced this summer. The American Girl
by Williams-Sonoma line ranges in price from $9.95 to $59.95 with
products available at Williams-Sonoma. American Girl stores will
also carry all non-food products from the line and at its retail
stores nationwide, starting October 8.
The complete American Girl by Williams-Sonoma product line will
feature:
WS American Girl Baking Cookbook $19.95American Girl Baking
Essentials Set $59.95American Girl Madeleine Set $49.95American
Girl Cookie Baking Set $39.95American Girl Cupcake Set
$39.95American Girl Pizza Set $39.95American Girl Sugar Cookie Mix
$9.95American Girl Cupcake Mix $14.95American Girl Madeleine Mix
$12.95American Girl for Williams-Sonoma Adult Apron & Mitt
$39.95American Girl for Williams-Sonoma Kid Apron & Mitt
$29.95American Girl for Williams-Sonoma Doll Apron & Mitt
$19.95American Girl Mini Spatula with Blue Chevron $9.95American
Girl Mini Silicone Spatula with Pink Star $9.95American Girl Multi
Color Spatula $12.95
Williams-Sonoma President, Janet Hayes comments, “Our
partnership with American Girl and the product line we are now
introducing is another exciting way that Williams-Sonoma aims to
engage the entire family in the kitchen.”
American Girl, SVP of Marketing, Kathy Monetti adds, “The new
products, plus in-store events and cooking classes, allow girls to
share some of their favorite activities—baking, cooking, and
entertaining—with their moms, dads, grandparents, and friends. It’s
another way for American Girl to help fuel a sense of belonging
among girls.”
The American Girl by Williams-Sonoma product line will be
featured in the October catalog. Williams-Sonoma is hosting an
American Girl cooking class on October 17 at all stores continuing
the series the retailer launched in the summer. The program costs
$30 and has been designed to focus on breakfast where participants
will learn how to prepare pancakes from scratch. For more
information about the Williams-Sonoma product line and culinary
classes, visit www.williams-sonoma.com.
ABOUT WILLIAMS-SONOMA
Since its founding by Chuck Williams in 1956, the
Williams-Sonoma brand has been bringing people together around
food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of
brands, Williams-Sonoma is a leading specialty retailer of
high-quality products for the kitchen and home, providing
world-class service and an engaging customer experience. Products
include cookware, cooks’ tools, cutlery, electrics, bakeware, food,
tabletop and bar, outdoor, cookbooks, as well as furniture,
lighting and decorative accessories. Each store has a professional
demonstration kitchen for cooking classes and tastings conducted by
expert culinary staff. Williams-Sonoma Cooking Schools, located in
select locations in the U.S., offer hands-on classes led by
professional chefs. A comprehensive gift registry program for
weddings and other special events is available in stores and
online. On williams-sonoma.com and the Williams-Sonoma
blog, Taste, customers can find recipes, tips and techniques
that help them create delicious meals and wonderful memories.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), the
worldwide leader in the design, manufacture, and marketing of toys
and family products. Headquartered in Middleton, WI, American Girl
offers an inspiring world of dolls, experiences, and
entertainment to empower and unite girls of all ages.
Best-selling lines include Truly Me™, Girl of the Year™, Bitty
Baby™, and the classic historical character line BeForever™. The
company sells products through its award-winning catalogue,
on americangirl.com, in its experiential retail stores
nationwide, and in specialty boutiques at select Indigo™
and Chapters™ in Canada and El Palacio de Hierro locations in
Mexico City. American Girl’s mission is to fuel belonging and
connection among girls, a goal that has already earned the loyalty
of millions and the praise and trust of their parents and
educators. To learn more about American Girl or request a free
catalogue, call 1-800-845-0005 or
visit www.americangirl.com, www.facebook.com/americangirl,
or www.twitter.com/american_girl.
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version on businesswire.com: http://www.businesswire.com/news/home/20151001005598/en/
Williams-SonomaCarrie Crespo Dixon,
415-616-4349CCRESPODIXON@WSGC.comorAmerican GirlStephanie Spanos,
608-830-4496stephanie.spanos@americangirl.com
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