NEW YORK, March 15, 2016 /PRNewswire/ -- A Film By
You is a mini retrospective film from the perspective of a
child, showing the incredible developmental journey in the first
five years of life, featuring footage from 25 real families in
six countries and from submissions shared by the Fisher-Price
global Facebook community. The film, created by Fisher-Price,
Inc., one of the world's leading infant and preschool toy
manufacturers and a subsidiary of Mattel, Inc., premiered
today.
"This film celebrates parents' unlocking their child's unique
potential through play," said Jean
McKenzie, EVP of Fisher-Price Global Brands. "Giving
children time to play culminates in a joyful childhood experience
and, importantly, leads to healthy development. Engaging in playful
interaction, starting from birth, helps children build cognitive
skills, confidence, social bonds and many other growth aspects that
get them ready for that first day of school."
Last year, Fisher-Price published its international Moms'
Hopes & Dreams Study which surveyed moms in seven
countries around the world on their attitudes and approaches to
early childhood development. The finding that only 59% of moms
strongly agreed that "Development starts at birth," was a key
inspiration for A Film By You. The film was created to
highlight the critical role parents' play, from birth, to spark
their child's natural curiosity and propel development within a
playful environment. View A Film by You here:
https://www.youtube.com/watch?v=FAG79ElZRjM
Fisher-Price launched A Film By You on Facebook,
Instagram and Twitter as part of its ongoing Best Possible Start
campaign. The brand invited parents in 13 countries to share video
clips of their children's everyday adventures of growing up.
At the beginning of each week in the six-week social
campaign, Fisher-Price requested submissions based on developmental
themes centered on social, emotional and physical feats. By the end
of each week, playbacks were posted to the Fisher-Price Facebook
page, sharing the best of content for that week. Reflecting the
very early days of babyhood in all its experimental and wobbly
first attempts, to the tug and touch-our-heart moments when babies
and toddlers go from "not ready" to "I did it!," the playbacks
offered a condensed view of critical development in the first
five years of life.
Throughout the social campaign, Fisher-Price also encouraged
parents to share their amazement and support of joyful, child-led
play in a global conversation using the #filmbyyou hashtag.
About Fisher-Price
In 1931, Herman Fisher and Irving
Price embarked on a journey to change the toy industry.
Their goal: creating playthings that inspire a child's development.
More than 85 years later, Fisher-Price remains deeply rooted in the
belief that play is the way children learn best. To this day,
understanding the importance of play in building a child's skills
is the fundamental principle, as the company strives to enrich the
lives of families with young children around the globe. United by
the passion for a child's safe care and development at each age and
stage, the people of Fisher-Price work tirelessly to bring families
the best toys and baby products in the world. Some of the company's
best-known brands include Laugh & Learn®, Little People®, Power
Wheels®, and Imaginext®, and it's also a leading developer of
character-based toys for children's programming such as Thomas
& Friends™, Blaze and the Monster Machines and Mickey Mouse
Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc.
(NASDAQ:MAT). For more information, visit www.fisher-price.com
(U.S.) and www.fisher-price.ca (Canada) or connect with Fisher-Price on
Instagram, YouTube, Facebook, Twitter or Pinterest.
Contacts:
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Fisher-Price Brenda Andolina 716-989-7568 brenda.andolina@mattel.com
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Fisher-Price Amber Pietrobono 716-255-5251 amber.pietrobono@mattel.com
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Video - https://www.youtube.com/watch?v=FAG79ElZRjM
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/fisher-price-debuts-a-new-film-linking-playtime-to-learning-starting-from-birth-300235806.html
SOURCE Fisher-Price, Inc.