MONTREAL, June 22, 2016 /PRNewswire/ -- MEGA® Brands Inc.,
a member of the Mattel family of companies (NASDAQ: MAT), and
Bungie today announced the launch of a new series of construction
sets based on the popular video game Destiny. The line will
be available in stores starting in July
2016.
Unveiled to the public at the annual New York Toy Fair in
February 2016, Destiny's
construction sets from Mega Bloks offer authentic, amazingly
detailed micro action figures and vehicles from the console game,
which was recognized at its debut as the biggest new video game
franchise launch in history. With this collection, fans will be
able to take their passion for the game beyond the screen this
summer by building their own Guardians and vehicles.
"We are so happy to partner with Bungie and bring the popular
Destiny video game to life through construction," said
Bisma Ansari, SVP and Global Brand
GM at MEGA Brands Inc. "Fans of the game and fans of construction
sets will appreciate the authenticity and level of detail in the
iconic buildable vehicles, environments, and micro action
figures."
The construction sets are inspired by the video game's unique
action storylines, which focus on personal adventures as a Guardian
of the last city on Earth in quests to explore the outer reaches of
the solar system in search of clues to the fall of humanity.
"We're thrilled to work with MEGA Brands for this exciting
project," added Jim McQuillan,
Visual Identity and Brand Creative Director, Bungie. "At Bungie,
we're committed to creating captivating experiences for our
players. Our collaboration with MEGA Brands enables us to bring the
world of Destiny and its characters to life outside the
game."
About MEGA Brands
A member of the Mattel family of
companies, MEGA Brands Inc. is a trusted collection of leading
global brands in construction toys and arts and crafts. They
offer engaging creative experiences for children and families
through innovative, well-designed, affordable and high-quality
products. MEGA® Brands includes MEGA BLOKS® and RoseArt®.
Visit www.megabrands.com and www.megabloks.com for more
information.
The MEGA logo, Mega Bloks and Rose
Art are trademarks of MEGA Brands Inc. or its
affiliates.
Twitter: @MegaBloks
Instagram: @MegaBloks
Facebook: www.facebook.com/MegaBloksCollectors
About Mattel
Mattel is a creations company that
inspires the wonder of childhood. Our mission is to be the
recognized leader in play, learning and development worldwide.
Mattel's portfolio of global consumer brands includes American
Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and
Thomas & Friends®, among many others. Mattel also creates a
wealth of lines and products made in collaboration with leading
entertainment and technology companies. With a global workforce of
approximately 31,000 people, Mattel operates in 40 countries and
territories and sells products in more than 150 nations. Visit us
online at www.mattel.com.
About Bungie
Over the past twenty-five years, Bungie
has created a bunch of fun games, including the Halo franchise, the
Marathon Trilogy and the first two Myth games. Our independent,
employee-owned development studio is located in Bellevue, Washington, the base from where we
launched our most ambitious project to date: Destiny.
More information about Bungie can be found at www.bungie.net.
For more information, contact:
Emmanuelle Salesse
MEGA Brands
(514) 333.5555 ext. 2545
emmanuelle.salesse@mattel.com
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SOURCE Mattel, Inc.