MIDDLETON, Wis., Nov. 14, 2017 /PRNewswire/ -- American Girl's
holiday campaign, Give What Counts, reflects on the
true spirit of giving, as well as the brand's goal to nurture
children everywhere with stories, experiences, and products that
promote strength of character, instill creativity and confidence,
and inspire girls to shine beyond the season. American Girl's
dedicated Give What Counts site also offers girls and parents loads
of holiday inspiration, including timely and helpful articles,
craft ideas, favorite recipes, and other fun activities to
celebrate the season. Girls can also access a downloadable Wish
List/Give List with space to mark down the gifts they want on
one side, and thoughtful suggestions for small kindnesses to give
to friends, family, and those in need on the other. Parents can
also share the ways their girls are doing good and giving back
using American Girl's hashtag #GiveWhatCounts.
2017 Holiday Product Highlights
Nanea Mitchell
American
Girl's newest BeForever™ character, Nanea Mitchell, is a
9-year-old girl growing up on the island of Oahu in 1941. Her story of courage and
kindness during wartime comes to life through the Nanea
two-book series, the beautiful 18-inch Nanea doll, and
authentic-to-the-era outfits and accessories. Inspired by Nanea's
powerful story, American Girl is partnering with the American Red
Cross in support of their Service to the Armed Forces (SAF) program
to help provide comfort and care to the members of the military,
veterans, and their families. Now until December 31, 2017, American Girl will match every
dollar donation made at americangirl.com or at any American Girl
store in the U.S. up to a maximum total donation of $75,000.
WellieWishers™
American Girl's
WellieWishers line, which teaches timeless life lessons on
empathy and kindness to girls ages 5 to 7, has
adorably fun winter-related items this holiday—from a cute elf
outfit and merry stockings to a cozy cocoa stand. And, the new
WellieWishers: Garden Fun app—available for free on iTunes
and Google Play—provides quality entertainment and hours of
interactive play for younger kids as they learn the skills of
being a good friend.
Tenney™-Inspired Apparel
This fall,
American Girl introduces its first-ever line of licensed lifestyle
apparel and sleepwear inspired by its popular contemporary
character, Tenney Grant—a rising singer-songwriter from
Nashville. Available in sizes 6 to
16, the new apparel line—featuring cute dresses, fun separates, and
cozy pajama sets—combines Tenney's signature look with fashionable
styles that are relevant to girls today. The new apparel line
ranges in price from $12 to $58 and
is available at 300 Kohl's stores nationwide; the sleepwear is
available at all Kohl's locations.
Stocking Stuffers and Books
American Girl's
stocking-stuffer ideas come in a variety of categories and price
ranges (from $8-$30), including Mega
Construx American Girl building sets, DVDs based on our popular
historical and contemporary characters, girl- and doll-sized
souvenirs, and much more.
American Girl also offers an array of engaging books (from
$5.99-$37.99), including historical
and contemporary fiction filled with strong characters and
powerful life lessons, and advice and activity books that
instill confidence and promote creativity.
Also this holiday, American Girl is debuting an all-new
American Girl Catalogue app (available for free through
iTunes and Google Play), featuring augmented reality to showcase
our holiday wishes for girls and their families on a whole new
level. Using the app, customers can scan the catalogue to watch
inspiring videos and read engaging book excerpts, play games, take
selfies with their favorite BeForever historical characters, and
much more.
To learn more about American Girl's Give What Counts
initiative, visit americangirl.com or find the brand on Facebook,
Twitter, Pinterest and Instagram. To request an American Girl
catalogue, call 1-800-845-0005.
ABOUT AMERICAN GIRL
American Girl is a premium brand
for girls and a wholly-owned subsidiary of Mattel, Inc.
(NASDAQ:MAT, www.mattel.com), a creations company that
inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an
inspiring world of dolls, content, and experiences that nourish a
girl's spirit and help develop her strength of character.
Best-selling lines include Truly Me™, Girl of the Year™, Bitty
Baby™, WellieWishers™, and the classic historical character line
BeForever™. The company sells products through its award-winning
catalogue, on americangirl.com, in its proprietary U.S.
experiential retail stores, as well as at specialty retailers
nationwide and in Canada and
Mexico. By inspiring girls to be
their best, American Girl has earned the loyalty of millions and
the praise and trust of parents and educators.
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SOURCE American Girl