NEW YORK, Feb. 17, 2018 /PRNewswire/ -- Mattel, Inc.
(NASDAQ: MAT), the leading global childhood development and play
company, was recognized at the Toy Industry Association's Toy of
the Year (TOTY) awards ceremony, winning the Toy of The Year Award
in the Playset Category for the Hot Wheels® Super Ultimate Garage,
based on votes from toy retailers, media, TIA members and
consumers.
"After 50 years, Hot Wheels is continuing to innovate vehicle
play that kids love," said Chris
Down, Senior Vice President and General Manager, Hot Wheels.
"The Hot Wheels Ultimate Garage combines collectability with
classic Hot Wheels action, and even an oversized motorized gorilla.
This is the largest playset Hot Wheels has ever offered and we are
thrilled to win this award."
The Toy Industry Association TOTY Awards are given to products
for being the most outstanding, unique and creative toy
introductions from the past year.
Nominated products cover all aspects of the industry. The TOTY
ballot was overseen by the TOTY nominations committee, which is
comprised of major retailers, TIA board members, toy trade
journalists and academics.
About Mattel
Mattel is a global learning, development
and play company that inspires the next generation of kids to shape
a brighter tomorrow. Through our portfolio of iconic consumer
brands, including American Girl®, Barbie®, Fisher-Price®, Hot
Wheels® and Thomas & Friends™, we create systems of play,
content and experiences that help kids unlock their full potential.
Mattel also creates inspiring and innovative products in
collaboration with leading entertainment and technology companies
as well as other partners. With a global workforce of approximately
32,000 people, Mattel operates in 40 countries and territories and
sells products in more than 150 nations. Visit us online at
www.mattel.com.
MEDIA CONTACT:
Candice
Jacobson
Mattel Global Communications
Candice.Jacobson@Mattel.com
310-252-4619
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SOURCE Mattel, Inc.