EL SEGUNDO, Calif.,
Aug. 30, 2018 /PRNewswire/
-- Mattel, Inc. (NASDAQ: MAT) today announced the creation of
its Global Franchise Management Group, a new division that will
bring together several key functions to extend the company's brands
to new commercial opportunities. Janet
Hsu, a veteran children's entertainment executive, will join
Mattel in the newly-created role of Chief Franchise Management
Officer.
Reporting to Richard Dickson,
Mattel's President and Chief Operating Officer, Ms. Hsu will
oversee Global Franchise Management for Mattel, with responsibility
for developing and implementing franchise strategy across the
company's portfolio of iconic brands. Ms. Hsu will work to extend
the company's brands to new commercial opportunities in key areas
including content development and distribution, consumer products,
digital gaming, live events and strategic partnerships.
"As we continue to transform Mattel into a high-performing toy
company, we are taking big steps to further strengthen our
executive leadership team," said Mr. Dickson. Janet's proven track
record and expertise in expanding established global brands make
her ideally suited to help Mattel extend its iconic properties
in new and relevant ways that continue to move with our consumer. I
am confident that Janet is the right leader to help ensure we are
maximizing the value of our brands."
A veteran brand management executive, Ms. Hsu brings a wealth of
leadership experience to her role with Mattel, in key areas
including content development and distribution, digital media,
marketing, sales and licensing for many of the world's best-known
consumer lifestyle brands. Currently, Ms. Hsu serves as CEO of
Saban Brands LLC. During her tenure with Saban Brands, Ms. Hsu oversaw the development
and growth of the company's vast library of children's IP,
including the iconic Power Rangers franchise. Prior to that, Ms.
Hsu served as President and Chief Operating Officer of Sanrio Inc.,
a leading girls' lifestyle brand famous for its beloved Hello Kitty
franchise, among many others.
Ms. Hsu said: "I am incredibly excited to join Mattel at such a
pivotal point in the company's timeline. I believe now is the
optimal time to massively expand the reach and influence of
Mattel's unparalleled collection of brands and IP, while extending
their emotional connections with consumers. As content consumption,
consumer behavior and brand viability continue to evolve at a rapid
pace, now is an exciting time to create a new content-to-commerce
strategy for Mattel. I look forward to working with Richard and the
entire Mattel team to unlock the value of this company's powerful
brands and IP."
About Mattel
Mattel is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price® and Thomas & Friends®, as well as other popular
brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
Contacts:
|
|
News
Media
Alex Clark
310-252-6397
alex.clark@mattel.com
|
Securities
Analysts
Whitney
Steininger
310-252-2703
whitney.steininger@mattel.com
|
MAT-CORP
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SOURCE Mattel, Inc.