EL SEGUNDO, Calif.,
Sept. 4, 2018 /PRNewswire/ -- UNO® is
once again the number-one games property in the U.S. exclusive of
collector card games, according to latest NPD Group U.S. Retail
Tracking Report[1]. By introducing new games and
leveraging partnerships, the card game continues to see momentum
with double-digit growth in the first-half of 2018. UNO is
currently the number-one selling item in the entire games category
year-to-date[2] and ranks as the only card game in top
10 best-selling items in United
States.
"UNO is an iconic staple for families around the world as it
transcends ages, cultures and languages making it one of the most
popular games," said Lori Pantel,
SVP and GM, Mattel US Marketing. "It's inspiring to see the
continued momentum for this heritage brand with new innovation
disrupting not only the UNO brand, but the entire games
category."
In addition to the timeless original UNO, the brand introduced
DOS earlier this year, which was the first new game from the brand
in nearly 50 years. The new game, in addition to UNO's continued
strategy of leveraging strong partnerships and trends, has helped
strengthen the overall brand.
UNO is available to fans worldwide in over 80 countries. For
more information on UNO, game availability and purchasing details,
please visit MattelGames.com or find the brand on Instagram,
Facebook and Twitter.
*Excludes strategic trading cards
[1] The NPD Group/Retail Tracking Service/US/YTD July 2018/Games
& Puzzles Supercategory/Adjusted Dollars
[2] The NPD Group/Retail Tracking Service/US/YTD July 2018/Total
Toys/Adjusted Dollars
About Mattel
Mattel (NASDAQ: MAT) is a leading global
children's entertainment company that specializes in design and
production of quality toys and consumer products. We create
innovative products and experiences that inspire, entertain and
develop children through play. We engage consumers through our
portfolio of iconic franchises, including Barbie®, Hot Wheels®,
American Girl®, Fisher-Price® and Thomas & Friends®, as well as
other popular brands that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 40
locations and sell products in more than 150 countries in
collaboration with the world's leading retail and technology
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in exploring the wonder of childhood and empowering
kids to reach their full potential. Visit us online
at www.mattel.com.
Media Contact:
Jessica
Barba
Jessica.Barba@mattel.com
(310) 252-2245
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SOURCE Mattel, Inc.