EL SEGUNDO, Calif.,
Jan. 30, 2019 /PRNewswire/ -- Mattel,
Inc. (NASDAQ: MAT) and Warner Bros. Pictures Group today announced
a partnership to bring Hot Wheels®, the iconic and timeless
toy racing car, to theaters in the first ever live-action feature
film for the beloved multi-generational franchise. The Hot Wheels
movie marks the second partnership for Mattel Films and Warner
Bros. Pictures, and it follows the companies' recent announcement
of the Barbie feature-film starring and co-produced by Academy
Award® nominated actress Margot
Robbie.
Ynon Kreiz, Mattel's Chairman and CEO said: "We are excited to
bring the thrill of a Hot Wheels live-action feature film to the
big screen in partnership with Warner Bros. Pictures. Mattel Films
has great momentum as it continues to execute on our commitment to
bring global audiences new ways to experience the brands they love
as we transform Mattel into an IP-driven, high-performing toy
company."
Hot Wheels debuted in 1968 and has sold more than six billion
individual cars during its storied, 50-year history. With more than
500 million Hot Wheels being sold annually, Hot Wheels is the
number one selling toy in the world.*
About Mattel
Mattel is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and MEGA®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
*Hot Wheels Single Assortment was the number one item based on
Units sold globally in 2018; Source: The NPD Group/Retail
Tracking Service/G12/Jan-Dec 2018/Total Toys/Units
Contacts:
News Media
Dena Cook for
Matte
dena@brewpr.com
310-600-7160
MAT-CORP
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SOURCE Mattel, Inc.