EL SEGUNDO, Calif.,
Jan. 31, 2019 /PRNewswire/
-- Mattel, Inc. (NASDAQ: MAT) today announced a worldwide
licensing agreement between its Barbie brand and National
Geographic to create a product line and content centered around
exploration, science, conservation and research.
The Barbie and National Geographic product line features career
dolls and playsets highlighting occupations in which women are
underrepresented including Wildlife Conservationist,
Astrophysicist, Polar Marine Biologist, Wildlife Photojournalist
and Entomologist. All dolls and playsets will come complete with
relevant accessories authenticated by an advisory council comprised
of female National Geographic Explorers, as well as National
Geographic magazine editor in chief Susan
Goldberg.
"Barbie allows girls to try on new roles through storytelling by
showing them they can be anything and, through our partnership with
National Geographic, girls can now imagine themselves as an
Astrophysicist, Polar Marine Biologist and more," said Lisa McKnight, Senior Vice President and General
Manager, Barbie. "Barbie and National Geographic represent a
powerhouse combination and our joint creative efforts allow kids to
explore the world and different career fields right in their own
homes."
To encourage learning and discovery, there will be a special
promotion with dolls purchased online at select retailers.
Additionally, related programming and content will roll out
throughout the year on the Barbie YouTube channel.
"Helping people understand the world is, and always has
been, the core purpose of National Geographic," said Susan Goldberg, editor in chief of National
Geographic magazine and editorial director of National Geographic
Partners. "Through our partnership with Barbie, we are excited to
reach kids in a new way, using the power of play to inspire our
next generation of explorers, scientists and photographers."
The product line will be available at retailers nationwide
starting in Fall 2019. The dolls and accompanying career playsets
are priced between $14.99 to
$29.99 USD.
About Mattel
Mattel is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and Mega®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
About National Geographic
National Geographic Partners LLC (NGP), a joint venture between
National Geographic and 21st Century Fox, is committed to bringing
the world premium science, adventure and exploration content across
an unrivaled portfolio of media assets. NGP combines the global
National Geographic television channels (National Geographic
Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National
Geographic's media and consumer-oriented assets, including National
Geographic magazines; National Geographic studios; related digital
and social media platforms; books; maps; children's media; and
ancillary activities that include travel, global experiences and
events, archival sales, licensing and e-commerce businesses.
Furthering knowledge and understanding of our world has been the
core purpose of National Geographic for 131 years, and now we are
committed to going deeper, pushing boundaries, going further for
our consumers … and reaching millions of people around the world in
172 countries and 43 languages every month as we do it. NGP returns
27 percent of our proceeds to the nonprofit National Geographic
Society to fund work in the areas of science, exploration,
conservation and education. For more information visit natgeotv.com
or nationalgeographic.com, or find us
on Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest.
Media Contact
Kelly
Powers
Mattel
kelly.powers@mattel.com
(310) 252-3687
MAT-BAR
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SOURCE Mattel, Inc.