By Michael Dabaie

Mattel Inc.'s (MAT) Fisher-Price said Friday it would relaunch its Rescue Heroes preschool toy line exclusively at Walmart Inc. (WMT).

The product line will be available at Walmart stores and Walmart.com beginning this summer.

Beginning in April, digital content, including animated episodes, will roll out on the YouTube Kids and Fisher-Price platforms, Mattel said.

Fisher-Price said it is also hosting Rescue Heroes parking lot events at Walmart stores to allow children to engage with fire trucks and police cars.

The company said it is offering a Rescue Heroes action figure honoring Joe Torrillo, a former Fire Department New York firefighter who survived being buried by collapses at the World Trade Center on Sept. 11, 2001.

Write to Michael Dabaie at michael.dabaie@wsj.com

(END) Dow Jones Newswires

February 15, 2019 11:44 ET (16:44 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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