NEW YORK, Feb. 16, 2019 /PRNewswire/ -- Mattel, Inc.
(NASDAQ: MAT), the leading global childhood development and play
company, was recognized at the 2019 Toy Industry Association's Toy
of the Year (TOTY) Awards ceremony, winning the Toy of The Year
Award in the Infant/Preschool category for the Fisher-Price Laugh
& Learn Smart Learning Home and the Preschool category for the
Fisher-Price Think & Learn Rocktopus, based on votes from toy
retailers, media, TIA members and consumers.
"As a partner to parents for over 80 years, we're proud to
continue to innovate and help kids grow, develop and build a broad
set of skills in those most important first years," said
Chuck Scothon, Global Head of Infant
Preschool for Mattel. "We're honored that the Smart Learning Home
and Rocktopus have been recognized for their fun learning and
interactive play and are excited to continue the momentum into
2019."
The Fisher-Price Laugh & Learn Smart Learning Home teaches
babies and toddlers through a unique modern experience of a smart
home that includes an interactive hub and smart thermostat and
eco-friendly play activities like a shape-sorter recycling bin,
solar panel electric car charger and drop-through rain gutter
balls. The Fisher-Price Think & Learn Rocktopus is a
first of its kind STEAM toy that brings creativity to the learning
process by allowing kids to explore a variety of musical styles
while learning about different instruments and rhythmic
patterns.
The Toy Industry Association TOTY Awards are given to products
for being the most outstanding, unique and creative toy
introductions from the past year.
Nominated products cover all aspects of the industry. The TOTY
ballot was overseen by the TOTY nominations committee, which is
comprised of major retailers, TIA board members, toy trade
journalists and academics.
About Mattel
Mattel is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and Mega®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
MEDIA CONTACT:
Mattel
Lisa Fujioka
lisa.fujioka@mattel.com
310-252-1006
View original content to download
multimedia:http://www.prnewswire.com/news-releases/mattel-wins-coveted-toy-of-the-year-awards-for-the-fisher-price-laugh--learn-smart-learning-home-and-fisher-price-think--learn-rocktopus-300797043.html
SOURCE Mattel, Inc.