EL SEGUNDO, Calif. and LOS
ANGELES, Feb. 27, 2019
/PRNewswire/ -- Mattel, Inc. (NASDAQ: MAT) and Metro Goldwyn
Mayer Pictures (MGM) have partnered to develop a live action motion
picture based on Mattel's classic toy line View-Master®.
For more than 75 years, generations of kids have been introduced
to the wonder of 3-D by View-Master®. Named by TIME as one
of the 100 All Time Greatest Toys in 2011 and inducted into the
National Toy Hall of Fame, Mattel's updated version of the classic
toy brings the user experience to a whole new level of realism with
View-Master® VR.
Mattel Films and MGM will co-produce the film. Robbie Brenner, Mattel's Head of Film and
Cassidy Lange, MGM's Co-President of
Production will oversee production.
"Since the 1940's, View-Master® has inspired wonder and
joy in children of all ages, creating huge opportunities for
storytelling," said Ms. Brenner. "MGM Pictures has tremendous
expertise and a proven track record in capturing audiences'
imagination through film, and we're proud to be partnering with
them to bring another Mattel franchise to theaters. This marks
another important milestone as we transform Mattel into an
IP-driven, high-performing toy company."
"View-Master® was the first device that allowed
families all over the world to escape their reality and take them
places they never thought they could go. We couldn't be more
excited to partner with Mattel to create a family adventure
integrating the old school turn and click stereotypic device with
the modern world of virtual reality," said Jonathan Glickman,
MGM's President, Motion Picture Group.
This is the second recent collaboration between Mattel Films and
MGM, following the companies' recent announcement to create a
feature film based on the beloved American Girl® brand.
Mattel recently announced an upcoming Hot
Wheels® live action motion picture and
the Barbie® feature-film starring and co-produced
by Academy Award®-nominated actress Margot Robbie, both in
partnership with Warner Bros. Pictures. Mattel has also partnered
with Sony Pictures for a reimagining of Masters of the
Universe, based on Mattel's beloved toy line which became a
successful animated television program.
MGM recently released Steven Caple Jr.'s Creed
II, starring Michael B.
Jordan and Sylvester Stallone, setting the record for
highest grossing live action opener across Thanksgiving; and
Fighting With My Family, a comedy-drama written and
directed by Stephen Merchant, based on the true personal story
of WWE Superstar Paige™ and her family of professional
wrestlers, starring Florence Pugh, Vince
Vaughn and Dwayne Johnson. Upcoming on the MGM film slate
is The Hustle, a hilarious new comedy starring
Academy Award winner Anne Hathaway and Rebel Wilson,
which will be released in theaters on May 10, 2019; the
feature adaptation of Nicola Yoon's best-selling
novel The Sun Is Also A Star with Warner Bros.
Pictures, directed by Ry Russo-Young and
starring Yara Shahidi and Charles Melton, in
theaters on May 17, 2019; Conrad
Vernon and Greg Tiernan's animated adaption
of The Addams Family featuring the voices
of Oscar Isaac, Charlize Theron, Chloë Grace
Moretz, Finn Wolfhard, Nick Kroll, Bette
Midler and Allison Janney, in theaters on October
18, 2019; the 25th installment of EON Productions, MGM and
Universal Pictures' James Bond film directed by Cary
Fukunaga and starring Daniel Craig which will be
released theatrically in the U.S. on April 8,
2020; Legally Blonde 3 starring Reese
Witherspoon in her return to the beloved character Elle
Woods, is scheduled for release on May 8, 2020;
and Candyman, a re-imagining of the 1992
horror classic, directed by Nia DaCosta and written and
produced by Jordan Peele, in theaters on June 12,
2020.
About Mattel
Mattel is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and MEGA®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
About Metro Goldwyn Mayer
Metro Goldwyn Mayer is a
leading entertainment company focused on the production and global
distribution of film and television content across all platforms.
The company owns one of the world's deepest libraries of premium
film and television content. In addition, MGM has investments in
numerous television channels. For more information, visit
www.mgm.com.
Contacts:
News Media
Dena Cook
Dena.Cook@Mattel.com
310-600-7160
MAT-CORP
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SOURCE Mattel, Inc.