- #ThankYouHeroes is part of the Company’s “Play it Forward”
platform focused on leveraging Mattel brands to give back to
communities in times of need
- The new Matchbox®, Mega Construx® and UNO® items join the
previously announced action figures and Little People® Community
Champions from Fisher-Price® celebrating today’s frontline
healthcare workers and the everyday heroes keeping communities up
and running
- All net proceeds from the line will be donated to
#FirstRespondersFirst*
Mattel, Inc. (NASDAQ: MAT) announced today the expansion of
#ThankYouHeroes, a collection of toys designed to honor the
individuals leading the fight against COVID-19 as well as the
everyday heroes who are working to keep communities up and running.
The expanded collection, which is part of the Company’s broader
Play it Forward platform focused on leveraging Mattel brands to
give back to communities in times of need, includes new items from
Matchbox, Mega Construx and UNO. All net proceeds from the line
will go to #FirstRespondersFirst, an initiative created to support
first responder healthcare workers as they serve on the frontlines
of the COVID-19 pandemic.*
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200519005358/en/
Mattel Expands #ThankYouHeroes Collection
With New Collectible Products From UNO® (Photo: Business Wire)
“For 75 years, purposeful play has been at Mattel’s core, and we
know toys can have a significant impact, particularly in
unprecedented times like these,” said Richard Dickson, President
and COO, Mattel. “That’s the intent of our Play it Forward
platform, which is about leveraging our brands to drive awareness
for, and give back to, important causes. Our #ThankYouHeroes line,
focused on honoring and immortalizing frontline healthcare workers
and everyday heroes, has already received tremendous consumer
response. These new items from Matchbox, Mega and UNO will enable
us to further recognize and thank today’s heroes while also driving
additional donations to support first responders.”
“Mattel’s #ThankYouHeroes collection has tapped into something
powerful: the tremendous gratitude we are all feeling for the
frontline healthcare workers who are risking so much to protect
us,” said Arianna Huffington, Founder and CEO of Thrive Global.
“Expanding the collection will continue to put a spotlight on their
contributions and sacrifices, so we can honor and support them as
they go about their life-saving work.”
Mattel’s new #ThankYouHeroes products include:
- Matchbox #ThankYouHeroes Frontline Heroes Vehicles Gift Set –
The set features seven die-cast vehicles including an ambulance,
garbage truck, grocery delivery van, news helicopter, mobile
hospital, package delivery van and police car.
- Two Mega Construx #ThankYouHeroes Building Sets – The first set
features a police cruiser, delivery cart and medical lab, along
with five action figures comprised of a police officer, scientist,
two EMTs and an ambulance driver. The second set features a food
delivery truck and kitchen, along with three action figures
comprised of a firefighter, cook and food delivery worker.
- UNO #ThankYouHeroes Tin – The new UNO cards include Mattel’s
iconic brands and characters as frontline and everyday heroes,
including He-Man® as a grocery delivery worker and Barbie® as a
scientist.
These new items join the Fisher-Price #ThankYouHeroes assortment
of 16 different action figures featuring a selection of doctors,
nurses, EMTs and delivery drivers, as well as a special
five-character Little People set comprised of a doctor, nurse, EMT,
delivery driver and grocery store worker. In addition, last week
Barbie announced the brand will donate a doll (up to 30,000 dolls)
for each eligible career doll that was sold from May 14, 2020 – May
17, 2020 to the First Responders Children’s Foundation, benefiting
the children of first responders.
The new #ThankYouHeroes items are available for pre-order
starting today through May 31, 2020 at
http://MattelPlayroom.com/ThankYouHeroes. Matchbox and Mega
Construx products retail for $20, with $15 from each sale being
donated to #FirstRespondersFirst, and the UNO product retails for
$10, with $8 from each sale being donated to #FirstRespondersFirst.
Items are expected to ship to consumers by December 31, 2020.
About Mattel
Mattel is a leading global children’s entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and MEGA®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world’s leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
About #FirstRespondersFirst
#FirstRespondersFirst, an initiative of Harvard T.H. Chan School
of Public Health, Thrive Global, and the CAA Foundation, takes a
whole human approach to supporting first responder healthcare
workers as they serve on the frontlines of the COVID-19 pandemic.
#FirstRespondersFirst’s fundraising call to action helps provide
essential protective equipment, accommodations, child care, food,
mental health support, and other resources to this demographically
and socially diverse workforce, ranging from minimum-wage hourly
workers in home-care settings to social workers, nurses,
physicians, and beyond, through its implementing collaborators
Americares, Direct Relief, World Central Kitchen, and Bright
Horizons, with additional support from Cisco, IHG Hotels &
Resorts, Marriott International, Mattel, and Modelo, among others.
Powered by Thrive Global's behavior change platform,
#FirstRespondersFirst also provides access to Harvard Chan School’s
evidence-based content, specifically tailored to this critical
workforce, to help improve the physical and mental well-being of
healthcare workers. Dutch Bros Coffee, the country’s largest
privately held drive-thru coffee company, serves as
#FirstRespondersFirst’s premier corporate donor.
*Through May 31, 2020, $8 from each $10 item and $15 from each
$20 item purchased from the #ThankYouHeroes Collection will be
donated by Mattel to #FirstRespondersFirst, a fund dedicated to
providing essential supplies, equipment and resources for frontline
healthcare workers and their families. #FirstRespondersFirst is a
fund administered by The Entertainment Industry Foundation (EIF), a
501(c)(3) non-profit charitable organization. Offer open only to
residents of the U.S/D.C. No portion of the purchase is tax
deductible. No discounts, other offers or coupons may be applied to
the purchase of items from the #ThankYouHeroes Collection. Offer
may be extended in Mattel’s sole and absolute discretion. Mattel
reserves the right to suspend or cancel the promotion in its sole
discretion for any reason including in the event of force majeure.
For more information about the #FirstRespondersFirst visit
https://thriveglobal.com/categories/first-responders-first.
MAT-CORP
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200519005358/en/
Danit Marquardt, Mattel, danit.marquardt@mattel.com Monica Lee,
Thrive Global, monica@thriveglobal.com Beth McClinton, CAA,
beth.mcclinton@caa.com Meaghan Agnew, Harvard Chan School,
magnew@hsph.harvard.edu
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