Mattel Television Greenlights 104 New “Thomas & Friends®” Television Episodes and 2 Specials
12 Outubro 2020 - 1:01AM
Business Wire
- Mattel Television announces a new co-production partnership
with Corus Entertainment’s Nelvana Studio
- Mattel and Nelvana to introduce new creative approach to the
“Thomas & Friends” television series starting with Season 25,
which will premiere beginning in Fall 2021
Mattel, Inc. (NASDAQ: MAT) announced today that it has greenlit
104 11-minute episodes and two 60-minute specials for the “Thomas
& Friends” television series over two seasons. The Company has
partnered with Corus Entertainment’s Nelvana Studio, a leading
international producer and distributor of children’s animated and
live-action content, to co-produce the series starting with Season
25, which will premiere beginning in Fall 2021, and will introduce
a new creative approach to the show, contemporizing the series for
today’s families.
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“Thomas & Friends” new creative direction builds on the
long-standing success of the television series, which first
launched in 1984. Starting with Season 25, the series will be
animated in 2D. It will also build upon creative elements that have
resonated with “Thomas & Friends” fans over the years by
featuring comedic, playful stories and lessons told from Thomas’
point of view. Nelvana will help bring Thomas’ new 2D look to life,
expanding upon Mattel’s existing relationship with Corus
Entertainment, which serves as the Company’s Canadian licensing and
broadcast partner for “Thomas & Friends.”
“‘Thomas & Friends’ enduring legacy and focus on the
importance on friendship continue to resonate with global
audiences, and we look forward to unveiling our new content to
consumers next year,” said Fred Soulie, Senior Vice President and
General Manager, Mattel Television. “Nelvana is the ideal
production partner for the series, understanding the importance of
staying true to Thomas’ ethos and heritage while bringing the
franchise to life creatively in new ways for today’s kids.”
“As the exclusive broadcast partner and licensing agent of the
treasured Thomas brand in Canada, we are delighted to deepen our
relationship with Mattel by becoming their production partner on
the re-imagined 2D series, which will introduce Thomas to a new
generation of young audiences,” said Pam Westman, President,
Nelvana. “With stunning animation and fresh new stories, the 2D
series allows us to play up the humor in the show while honoring
the legacy of the world’s most-adored blue tank engine.”
Executive producers for Season 25 of “Thomas & Friends”
include Fred Soulie, Adam Bonnett and Christopher Keenan at Mattel,
as well as Colin Bohm and Pam Westman at Nelvana.
Thomas was first created in 1945 by Rev. W. Awdry in stories for
his son, Christopher. Today, the character is just as beloved by
children as he was when he first chugged down the tracks. Thomas’
stories are currently told through the television series, toys,
books, apps, live events and more.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
About Nelvana
Entertaining kids for nearly 50 years, Nelvana is a
world-leading international producer and distributor of children’s
animated and live-action content. Nelvana produces a stable of
award-winning and globally renowned brands that focus on comedies,
preschool and boys action series and ancillary consumer products
programs. Nelvana’s content airs on Corus Entertainment’s kids
channels in Canada and in over 160 countries around the world. The
Nelvana library has well over 4,400 episodes of programming and has
received over 70 major international program awards including
Emmys® and Canadian Screen Awards. Visit the Nelvana website at
nelvana.com. Follow Nelvana Enterprises on Twitter @NelvanaEnt.
About Corus Entertainment
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and
content company that develops and delivers high quality brands and
content across platforms for audiences around the world. Engaging
audiences since 1999, the company’s portfolio of multimedia
offerings encompass 34 specialty television services, 39 radio
stations, 15 conventional television stations, a suite of digital
assets, animation software, technology and media services. Corus is
an established creator of globally distributed content through
Nelvana animation studio, Corus Studios, and children’s book
publishing house Kids Can Press. The company also owns innovative
full-service social digital agency so.da, and lifestyle
entertainment company Kin Canada. Corus’ roster of premium brands
includes Global Television, W Network, HGTV Canada, Food Network
Canada, HISTORY®, Showcase, Adult Swim, National Geographic, Disney
Channel Canada, YTV, Global News, Globalnews.ca, Q107, Country 105,
and CFOX. Visit Corus at www.corusent.com.
MAT-CORP
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News Media Danit Marquardt Danit.Marquardt@mattel.com
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