Mattel Opens the Virtual Doors to the “Fisher-Price® Toy Museum” to Celebrate the Brand’s 90-Year Legacy
15 Outubro 2020 - 2:00AM
Business Wire
- First-of-its-kind digital experience to offer curated
exhibition of classic Fisher-Price toys from the past nine
decades
- Museum guests can visit a virtual gift shop that offers
apparel, accessories and housewares featuring vintage imagery from
iconic products including Little People® figures, Doctor Doodle™
and the Space Blazer™, among others
Mattel, Inc. (NASDAQ: MAT) announced today the grand opening of
the Fisher-Price Toy Museum, a virtual museum designed to celebrate
the brand’s 90-year legacy. This first-of-its-kind virtual
experience, which will be hosted on Instagram, enables visitors to
relive their favorite toys through a curated exhibition. The museum
also includes a digital gift shop that offers an assortment of
apparel, accessories, housewares and more, featuring vintage
imagery from Fisher-Price classic toys.
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The Fisher-Price® Toy Museum Launches to
Celebrate the Brand's 90-Year Legacy (Graphic: Business Wire)
“The Fisher-Price Toy Museum was inspired by the idea that,
whether you were born in the 1950s, 1980s or 2000s, everyone has a
memory of their favorite childhood toy, and many of those are from
Fisher-Price,” said Chuck Scothon, SVP and Global Head of Infant
and Preschool, Mattel. “The intent of this museum is to take
visitors back to their unique childhood experiences, and give them
the opportunity to relive their youth, even if just for a few
moments.”
At the museum, the legacy of Fisher-Price toys will be on full
display. In honor of the brand’s anniversary year, the museum will
feature more than 90 different exhibits that will be organized by
decade, enabling visitors to easily locate the vintage toys from
their childhood. The collection will include a variety of classic
products creatively presented by artist, set designer, and
photographer Leila Fakouri, who focused on keeping the toys as the
star of each environment while incorporating dimension and texture
to create an authentic museum feel. Exhibits include Snoopy
Sniffer, which launched in 1938, and sits atop a fabricated slice
of blueberry pie, the iconic Roller Skates, which were first
introduced in 1983, and are showcased in a miniature roller-skating
rink, and many more.
Accompanying the museum is a gift shop offering 16 products that
celebrate the brand’s timeless toys. Gift shop items, which will be
available in limited quantities, include a Doctor Doodle T-shirt,
Space Blazer socks, shoelaces featuring the brand’s classic roller
skates and a lunchbox with imagery of vintage Little People
figures.
Consumers can experience the Fisher-Price Toy Museum by
following @fisherprice.toymuseum on Instagram.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
MAT-FP
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version on businesswire.com: https://www.businesswire.com/news/home/20201014006038/en/
News Media Danit Marquardt Danit.Marquardt@Mattel.com
Kelly Powers Kelly.Powers@Mattel.com
Mattel (NASDAQ:MAT)
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