Mattel Leads 2021 ‘Toy of the Year’ Award Finalist List
02 Novembro 2020 - 7:05PM
Business Wire
Mattel tops the toy industry for the second year in a row
with nine ‘Toy of the Year’ Award nominations across eight
categories
Mattel, Inc. (NASDAQ: MAT) today announced that the company’s
portfolio of toys has received nine finalist nominations across
multiple categories for The Toy Association’s 2021 Toy of the Year
(TOTY) Awards. For the second year in a row, the company leads the
industry in finalist nominations, with 2021 nominations including
products from American Girl®, Barbie®, Cave
Club®, Fisher-Price®, MEGA® and licensed toys.
In total, more than 55 Mattel toys have been nominated for TOTY
over the last five years.
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The full list of Mattel TOTY 2021 finalists includes:
- American Girl® – 2020 Girl of the Year™ Joss's™ Ultimate
Collection – Specialty Toy of the Year
- Barbie® Color Reveal™ – Doll of the Year
- Cave Club® Fashion Dolls – Doll of the Year
- Fisher-Price® #ThankYouHeroes Line – Action Figure of the
Year
- Fisher-Price® Imaginext® DC Super Friends™ Super Surround™
Batcave™ – Preschool Toy of the Year
- Fisher-Price™ Imaginext® Pop-Up Gotham City™ Playset – Playset
of the Year
- MEGA Construx™ Halo® – Pelican Inbound – Construction Toy of
the Year
- Fisher-Price® Laugh & Learn® Grow-the-Fun Garden to
Kitchen™ playset – Infant/Toddler Toy of the Year
- Star Wars: The Mandalorian The Child 11" Plush – Plush Toy of
the Year
“For 75 years, we have led the industry with innovative designs,
strong licensed partnerships and immersive brand experiences to
develop toys that appeal to generations,” said Steve Totzke, Chief
Commercial Officer of Mattel. “Once again, we are proud to be
recognized by our industry peers and celebrate our TOTY finalist
list, demonstrating Mattel’s ongoing commitment to deliver an
unparalleled play experience. We congratulate all of the finalists
who are inspiring play for the next generation and look forward to
celebrating virtually in February with our partners and retailers
at the TOTY Awards Ceremony.”
Administered by The Toy Association, the TOTY Awards are held
annually to showcase the top toys, games, and children’s properties
of the year. The awards program is a critical fundraiser for The
Toy Foundation, which delivers the magic of play to millions of
children in vulnerable situations through industry-wide toy
donations and cash contributions.
Winners in each category will be announced at the TOTY Awards
virtual event on Friday, February 12, 2021, along with the overall
“Toy of the Year” winner and “People’s Choice” winner based on
consumer votes. Those announcements will be paired with the
induction of toy industry trailblazers into the esteemed Toy
Industry Hall of Fame, which will include American Girl founder,
Pleasant T. Rowland, as part of the Class of 2021. TOTY winners are
decided by votes cast by retailers, media, consumers, and Toy
Association members.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and e-commerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
About The Toy Association™
www.toyassociation.org / www.thegeniusofplay.org /
www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the
not-for-profit trade association representing all businesses
involved in creating and delivering toys and youth entertainment
products for kids of all ages. The Toy Association leads the health
and growth of the U.S. toy industry, which has an annual U.S.
economic impact of $97.2 billion, and its 1,000+ members drive the
annual $27 billion U.S. domestic toy market. The Toy Association
serves as the industry’s voice on the developmental benefits of
play and promotes play’s positive impact on childhood development
to consumers and media. The organization has a long history of
leadership in toy safety, having helped develop the first
comprehensive toy safety standard more than 40 years ago, and
remains committed to working with medical experts, government,
consumers, and industry on ongoing programs to ensure safe and fun
play.
About the Toy of the Year Awards (TOTY)
The Toy of the Year Awards, known as the “Oscars” of the toy
industry, annually recognize the top toys and games on the market.
Finalists are nominated from within the industry and selected by a
panel of expert judges. Winners are decided by votes cast by the
public (at ToyAwards.org) and members of the industry. The TOTY
Awards are administered by The Toy Association, with 100% of the
program’s proceeds benefiting The Toy Foundation and its goal of
delivering millions of brand-new toys to children in vulnerable
situations.
MAT-CORP
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Michelle Neumayr Michelle.Neumayr@mattel.com 650-215-8804
Marissa Beck Marissa.Beck2@mattel.com 310-252-4974
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