Mattel Developing UNO® Live-Action Motion Picture
04 Fevereiro 2021 - 6:39PM
Business Wire
- Grammy-nominated rapper Lil Yachty, Quality Control’s Kevin
“Coach K” Lee, Pierre “P” Thomas and Brian Sher to produce with
Mattel Films
Mattel, Inc. (NASDAQ: MAT) announced today that the company is
developing UNO®, the number one game in the world*, into a
live-action motion picture.
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Mattel Films will produce the project alongside Grammy-nominated
rapper Lil Yachty. In addition, Quality Control’s Kevin “Coach K”
Lee, Pierre “P” Thomas and Brian Sher will produce for Quality
Films. Marcy Kelly penned the screenplay for the action heist
comedy, set in the underground hip hop world of Atlanta. Robbie
Brenner, executive producer, and Kevin McKeon, supervising
producer, will lead the project for Mattel Films.
"At Mattel Films, we are looking to explore stories that bring
our brands to life in unexpected ways,” said Brenner. “UNO is a
game that transcends generations and cultures and we look forward
to partnering with Lil Yachty, as well as with Coach, P and Brian
Sher, to transform the classic UNO game into a comedic action
adventure.”
"I'm so excited to be part of this film with Mattel,” added
Yachty. “I played UNO as a kid and still do today, so to spin that
into a movie based on the Atlanta hip hop scene I came out of is
really special. It hits close to home for me."
Conceived in 1971 in a barbershop in Cincinnati, Ohio, UNO was
created as a way for families to spend time together, and quickly
became a household staple. Five decades later, UNO, now available
in over 80 countries, has grown into a global sensation that offers
fans of all ages a variety of innovative card-based and digital
games. In celebration of UNO’s 50th anniversary this year, Mattel
is releasing one of the brand’s largest product lines offering new
twists on gameplay, is planning a global UNO Tournament and is
collaborating with a variety of iconic names across art, fashion,
sports and more.
UNO joins other Mattel Films projects in development including
movies based on American Girl®, Barbie®, Barney®, Hot Wheels®,
Magic 8 Ball®, Major Matt Mason®, Masters of the Universe®, Thomas
& Friends®, View Master® and Wishbone™.
Lil Yachty is represented by ICM Partners and Uwonda Carter
Scott. Kelly is represented by 3Arts Entertainment and JYWAMM.
*The NPD Group/Retail Tracking Service/G11/JAN-DEC 2020/Games
& Puzzles Supercategory/Units
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
About Quality Films
As part of the ever-growing Quality Control empire, Quality
Films marks legendary label executives Kevin “Coach K” Lee and
Pierre “P” Thomas’ official expansion into the film industry.
Founded in 2020, the next branch of Quality Control will bring
Coach and P’s renowned brand-building and storytelling talents to
center stage. Quality Films is responsible for the eagerly
anticipated City Girls - The Series, a five-episode YouTube series
that shares an in-depth look into the lengthy and arduous story of
creating City Girls’ recent album City On Lock. Quality Films has
also created an ongoing Instagram Live series, Mastery, in which
music industry legends like famed singer-songwriter & producer
Keri Hilson, Grammy-winning singer & businesswoman Kandi
Burruss, and rapper & producer Hitmaka join in discussions
about the industry at large and becoming masters of one’s craft.
Quality Control has already established an incredible track record
of success and a diverse roster of talent ranging from icons like
Lil Baby and Migos to star New Orleans Saints running-back Alvin
Kamara. Now with Quality Films, the industry will need to make room
for what will undoubtedly become the next powerhouse player in
film.
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20210204005953/en/
News Media Danit Marquardt Danit.Marquardt@mattel.com
Kristine Karaca Kristine.Karaca@mattel.com
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