Mattel Honored with Four 2021 “Toy of the Year” Awards
12 Fevereiro 2021 - 10:42PM
Business Wire
Mattel wins Prestigious Industry Awards across
the Action Figure, Doll, Infant/Toddler and Plush categories
Mattel, Inc. (NASDAQ: MAT) announced today that the company has
been honored with four Toy of the Year (TOTY) Awards at the annual
ceremony hosted by The Toy Association recognizing the most
outstanding, unique and creative toy introductions from the past
year.
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Mattel Honored with Four 2021 “Toy of the
Year” Awards (Graphic: Business Wire)
Mattel received awards in the following categories:
- Action Figure of the Year: Fisher-Price® #ThankYouHeroes
Line
- Doll of the Year: Barbie® Color Reveal™
- Infant/Toddler Toy of the Year: Fisher-Price® Laugh
& Learn® Grow-the-Fun Garden to Kitchen™ playset
- Plush Toy of the Year: Star Wars: The Mandalorian The
Child 11" Plush
“It is an honor to be recognized by our industry peers with four
2021 TOTY Awards,” said Steve Totzke, Chief Commercial Officer,
Mattel. “These awards are a testament to Mattel’s iconic brands,
world-class team, valued partners and how we are delivering on our
purpose to empower the next generation to explore the wonder of
childhood and reach their full potential.”
In addition to presenting the annual awards, the event
celebrated the induction of toy industry trailblazers into the
esteemed Toy Industry Hall of Fame, including American Girl
founder, Pleasant T. Rowland.
“Pleasant Rowland is a legend and, on behalf of everyone at
Mattel, we would like to congratulate her on being inducted into
the Toy Industry Hall of Fame and thank her for creating the iconic
American Girl brand, now in its 35th year, that continues to
inspire and empower girls,” added Totzke.
The Toy of the Year Awards are based on votes from expert judges
comprised of toy retailers, media, Toy Association members, and
consumers. The awards program is a critical fundraiser for The Toy
Foundation, which delivers the magic of play to millions of
children in vulnerable situations through industry-wide toy
donations and cash contributions.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
About The Toy Association™
www.toyassociation.org / www.thegeniusofplay.org /
www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the
not-for-profit trade association representing all businesses
involved in creating and delivering toys and youth entertainment
products for kids of all ages. The Toy Association leads the health
and growth of the U.S. toy industry, which has an annual U.S.
economic impact of $97.2 billion, and its 1,000+ members drive the
annual $27 billion U.S. domestic toy market. The Toy Association
serves as the industry’s voice on the developmental benefits of
play and promotes play’s positive impact on childhood development
to consumers and media. The organization has a long history of
leadership in toy safety, having helped develop the first
comprehensive toy safety standard more than 40 years ago, and
remains committed to working with medical experts, government,
consumers, and industry on ongoing programs to ensure safe and fun
play.
About the Toy of the Year Awards (TOTY)
The Toy of the Year Awards, known as the “Oscars” of the toy
industry, annually recognize the top toys and games on the market.
Finalists are nominated from within the industry and selected by a
panel of expert judges. Winners are decided by votes cast by the
public (at ToyAwards.org) and members of the industry. The TOTY
Awards are administered by The Toy Association, with 100% of the
program’s proceeds benefiting The Toy Foundation and its goal of
delivering millions of brand-new toys to children in vulnerable
situations.
Mat-Corp
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Kelly Powers Kelly.Powers@mattel.com
Michelle Neumayr Michelle.Neumayr@mattel.com
Mattel (NASDAQ:MAT)
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