American Girl Unveils New Conversation Series to Amplify and Celebrate Diverse Voices
18 Fevereiro 2021 - 11:00AM
Business Wire
Episodes spotlight female changemakers
who share their stories to inspire others and create
meaningful change
American Girl, the beloved brand known for helping girls grow up
with confidence and character, and a wholly-owned subsidiary of
Mattel (NASDAQ: MAT), today launches an important new resource for
families called Conversations for Change on americangirl.com. The
digital platform will highlight various female trailblazers who
share their unique stories and perspectives to help foster empathy,
equality, and respect—while inspiring others to share their voices
for good, too.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210218005226/en/
Marley Dias, the 16-year-old founder of
#1000BlackGirlBooks and author of Marley Dias Gets It Done: And So
Can You! (Photo: Business Wire)
“For 35 years, American Girl has created timeless stories and
diverse characters who show girls how to change the world with
courage, resilience, and kindness”, said Jamie Cygielman, General
Manager of American Girl. “Through this new platform, we’re excited
to give real girls the opportunity to share how their stories—and
actions—are sparking meaningful conversations and positive change.
We hope these stories inspire others to get involved and make a
difference.”
The first episode, 4 Generations of Black Voices, features
Marley Dias, youth activist and author; Paris
Williams, Paris Cares Foundation, along with her mom and
educator Alicia Marshall; plus, writer and American Girl
author Denise Lewis Patrick. These advocates for change are
working hard to ensure Black stories and Black voices are seen,
heard, and valued.
In support, American Girl, known for having one of the most
inclusive and diverse selections of dolls and books today, has made
its stories written by Black women and featuring Black heroines
available to download on its free online library to raise
visibility, and has donated $500,000 in these and other titles to
schools and libraries across the country. And the brand continues
to offer a diverse range of dolls to celebrate all girls and what
makes them unique. American Girl’s Truly Me signature dolls come in
a variety of skin tones, eye colors, hair styles and textures—and
its Create Your Own line offers an endless array of customizable
options.
Throughout 2021, American Girl’s Conversations for Change series
will highlight more videos, letters, and advice from incredible
young leaders who are determined to make the world a better place.
Future episodes will focus on the following topics:
- Climate Change: Airing this April, American Girl will
spotlight several young girls who are taking big steps to help stop
climate change. From how to make environmental changes at home to
understanding how climate change impacts marginalized communities,
these girls have something important to say about living an
Earth-friendly life. Earlier this year, American Girl introduced
its Girl of the Year, Kira, who shines a light on important
ecological issues, along with the nonfiction advice book
Love the Earth, which helps readers
understand the basics of climate change and how to speak up for
environmental solutions.
- Go for Your Goals: This summer, several Team USA
athletes will share their stories about how they’ve pushed past
remarkable challenges, doubts, and setbacks to bring their dreams
to life. Their stories prove that we’re all capable of doing
extraordinary things if we work hard, dare to lead, and support one
another. To pay tribute to these inspirational athletes, American
Girl released an exclusive Team USA collection that celebrates a
variety of summer sports, from swimming to softball.
- Breaking Barriers: Slated to air in fall 2021, this
episode features amazing young women who share their wisdom about
the power that comes from accepting yourself and others; how to
combine your passion with your activism; and how to make a
difference in your community.
To amplify the new series, American Girl is partnering with
NowThis, the No. 1 mobile news brand in the U.S. that delivers news
and human-interest stories from a youth perspective to help this
generation navigate today’s complicated world.
Part of American Girl’s 35th birthday celebration, Conversations
for Change will continue to shine a spotlight on girls and young
women who illustrate incredible character and reflect the
multicultural and multidimensional nature of America today. Visit
americangirl.com throughout the year to learn how the brand is
celebrating and empowering the next generation of girls through
inclusive stories, products, and shared experiences.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading
global children's entertainment company that specializes in the
design and production of quality toys and consumer products.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Bitty Baby®,
WellieWishers™, and American Girl’s classic historical characters.
The company sells products through its award-winning catalogue, on
americangirl.com, in its proprietary U.S. experiential retail
stores, as well as at specialty retailers nationwide. By inspiring
girls to be their best, American Girl has earned the loyalty of
millions and the praise and trust of parents and educators. Connect
with American Girl on:
Facebook: @americangirl Twitter: @American_Girl Instagram:
@americangirlbrand Pinterest: agofficial YouTube: American Girl
MAT-AG
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210218005226/en/
Susan Jevens, American Girl: susan.jevens@americangirl.com Julie
Parks, American Girl: julie.parks@americangirl.com Joanna Hein,
Weber Shandwick: jhein@webershandwick.com
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024