Mattel Television Announces Two New Barbie® Specials Premiering in 2021
18 Fevereiro 2021 - 3:17PM
Business Wire
- “Barbie & Chelsea The Lost Birthday,” the first piece of
content to feature Barbie’s little sister in a starring role, will
launch on broadcasters and streaming services around the world
beginning this spring
- On the heels of the success of “Barbie Princess Adventure,”
Mattel Television will also release a new musical special globally
this fall
Mattel, Inc. (NASDAQ: MAT) announced today the upcoming launch
of two all-new animated Barbie specials. “Barbie & Chelsea The
Lost Birthday,” the first dedicated television movie featuring
Barbie’s younger sister Chelsea in a starring role, will launch
globally on broadcasters and streaming services this spring. The
second special, which follows the success of last year’s “Barbie
Princess Adventure,” will be a musical that follows Barbie and her
friends to New York City.
Directed by Cassi Simonds (“Barbie Dreamhouse Adventures”),
“Barbie & Chelsea The Lost Birthday” tells the story of
Chelsea, Barbie’s precocious youngest sister, and the rest of the
Roberts family as they set sail on an adventure cruise for her
seventh birthday. When they cross the International Date Line,
Chelsea discovers her actual birthday has been lost and she embarks
on a fantastical journey through an enchanted jungle island in
order to save it.
“Barbie’s brand message, about inspiring the limitless potential
in every child, and her stories resonate deeply with both kids and
parents all over the world,” said Adam Bonnett, Executive Producer,
Mattel Television. “This year, we are expanding the Barbie content
universe in a number of ways starting with a fantastical story
centered around Barbie’s little sister, Chelsea, an incredibly
popular character in the Barbie family. We have barely scratched
the surface of the stories the brand can tell, and this is the
first of many scripted and unscripted Barbie projects we have in
production and development.”
The 60-minute special will be available on Netflix in the U.S.
as well as on Cartoonito (Italy), Pop (UK); 9Go! (Australia), Neox
Kids (Spain), SuperRTL (Germany), Carousel (Russia) and iQIYI
(China), with additional broadcast and streaming partners to be
announced.
Executive producers for “Barbie & Chelsea The Lost Birthday”
include Bonnett, Fred Soulie, Senior Vice President and General
Manager, Mattel Television and Christopher Keenan, Senior Vice
President, Content Development and Production, Mattel Television.
Ann Austen will co-executive produce. Animation services are being
provided by Mainframe Studios.
This year, Barbie was named the 2020 Top Global Toy Property of
the Year, according to the NPD group.* In addition to launching new
content focused on Chelsea, the Barbie brand will also introduce
complementary dolls, playsets and accessories based on the
character this spring. These new products are part of a broader
strategy to expand the franchise with new items focused on Barbie’s
friends and family.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
* Source: The NPD Group/ Retail Tracking Service, U.S. Dollar
Sales, January-December 2020
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20210218005898/en/
News Media Danit Marquardt Danit.Marquardt@mattel.com
Kristine Karaca Kristine.Karaca@mattel.com
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