The Hot Wheels™ Legends Tour is Back with Global Hunt for Next Fan-Made Custom Hot Wheels® Die-Cast Toy
18 Março 2021 - 10:00AM
Business Wire
- Celebrating its fourth year, the 2021 Hot Wheels™ Legends
Tour presented by Mobil 1 will expand the global search for the
ultimate life-size custom car to be immortalized as a 1:64 Hot
Wheels die-cast model.
- Kicking off in April, the Hot Wheels Legends Tour is
expected to receive 10,000+ entrants across 14 countries and 5
continents.
- The Tour will culminate in November with a global grand
finale event, crowning the next Hot Wheels Garage of Legends™
inductee.
Today, the 2021 Hot Wheels Legends Tour presented by Mobil 1 is
officially open for fan car submissions. Back for its fourth year,
the 2021 Hot Wheels Legends Tour will continue the Hot Wheels
tradition of offering global fans the unique opportunity to have
their one-of-a-kind life-size car creations forever immortalized as
the next Hot Wheels Garage of Legends 1:64 die-cast toy.
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Hot Wheels Legends Tour is Back for 2021
with stops across 14 countries and 5 continents (Photo: Business
Wire)
In true challenger spirit, this year’s Hot Wheels Legends Tour
competition is geared up to be bigger than ever before. With stops
spanning 14 countries and 5 continents, the 2021 showdown will
feature both live and virtual events kicking off in April with
livestream stops in New Zealand (April 15), Australia (April 22),
and the U.S. and Canada (April 29).
Dates for future stops will be announced soon, and fans may
register or learn more about the Hot Wheels Legends Tour by
visiting www.HotWheels.com/Legends. Livestreams will be available
to view on the Hot Wheels Facebook page, on Walmart.com and through
automotive media partners in specific countries. Live events will
be returning to U.S.-based Walmart stores this summer.
“Finding time to build isn’t always easy, but with many spending
more time at home in the garage over the past year, we expect to
see so many more passion-project submissions for the 2021 Hot
Wheels Legends Tour,” said Ted Wu, Global Head of Hot Wheels Design
at Mattel. “Last year, we received thousands of entries, and with
the added international stops, this year’s competition is expected
to be more impressive with more vehicle variety than ever.”
In partnership with Mobil 1, Hot Wheels Legends Tour stops will
have regional winners plus a Mobil 1 Fan Favorite, which will then
be entered into the semi-final rounds representing the U.S. and
global regions, yielding 10 finalists. The Tour will culminate at a
grand finale event in November where there will be one custom car
creation inducted into the Hot Wheels Garage of Legends and honored
as the next Hot Wheels die-cast toy sold around the world.
In addition to being immortalized as a 1:64 die-cast toy,
previous Legends Tour winners, including the 2018 winning 2JetZ™
and the 2019 winning classic coupe titled “The Nash,” will soon be
available for purchase and play through the Forza™ Horizon 4 video
game through the Hot Wheels Legends Car Pack on Xbox, Windows 10,
iOS and Android devices.
Since its launch in 2018 to celebrate Hot Wheels 50th
Anniversary, the Hot Wheels Legends Tour has grown from an
American-based series of local Walmart events across the United
States to the world’s largest travelling car show, bringing in
builders and automotive fans through both virtual and live events.
In 2021 the Hot Wheels Legends Tour will be featuring stops in a
dozen new countries, including Australia with Big W, New Zealand
with The Warehouse and more.
“The Mobil 1 brand is excited to again support the Hot Wheels
Legends Tour,” said Ryan Allen, Senior Shopper Marketing Advisor,
ExxonMobil. “We’re looking forward to continuing our partnership
with Hot Wheels to showcase incredible cars, built by incredible
people. We are eager to see the return of the Mobil 1 Fan Favorite,
and encourage fans to vote for their favorite car at each stop to
get it to the final. We are always thrilled to see there are fans
who love cars as much as we do!”
Conceived in 1968 by an innovator, a rocket scientist and a car
designer, Hot Wheels 1:64 scale die-cast cars were designed to look
awesome and perform like no other toy. Five decades later, Hot
Wheels is the number one selling toy in the world* with more than
16.5 cars sold every second. The brand has evolved from a simple,
yet beloved, toy car with orange track system into a global
franchise powerhouse that offers fans of all ages multi-channel
play experiences.
*Source: The NPD Group/Retail Tracking Service
About Mattel Mattel is a leading global toy company and
owner of one of the strongest catalogs of children’s and family
entertainment franchises in the world. We create innovative
products and experiences that inspire, entertain and develop
children through play. We engage consumers through our portfolio of
iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®,
American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as
other popular intellectual properties that we own or license in
partnership with global entertainment companies. Our offerings
include film and television content, gaming, music and live events.
We operate in 35 locations and our products are available in more
than 150 countries in collaboration with the world’s leading retail
and e-commerce companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in empowering children to explore the
wonder of childhood and reach their full potential.
About Mobil 1 Mobil 1™ motor oil is the world's leading
brand of synthetic motor oil. Our advanced technology allows Mobil
1 motor oils to meet or exceed some of the industry’s toughest
standards and to provide exceptional protection under even extreme
driving conditions. Mobil 1 motor oil is designed to help protect
critical engine parts, maximize engine performance, and extend
engine life. For more information, visit us online at www.mobil1.us
or and follow @Mobil1 on Facebook, Instagram and Twitter.
MAT-W
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version on businesswire.com: https://www.businesswire.com/news/home/20210318005495/en/
Scott Shaffstall Mattel Global Communications
scott.shaffstall@mattel.com 310-252-3610 Michael Haas
Extension PR mhaas@extensionpr.com
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