American Girl Encourages Girls and Families to Join the Conversation on Climate Change
08 Abril 2021 - 10:00AM
Business Wire
Brand unites young climate advocates who are
speaking up for solutions and inspiring others to live an
Earth-friendly life
American Girl, the beloved brand known for helping girls grow up
with confidence and character, and a wholly-owned subsidiary of
Mattel (NASDAQ: MAT), today invites families to tune into part two
of the brand’s Conversations for Change series, Use Your Outside
Voice: Climate Change. The new episode highlights four female
changemakers who are raising their voices—and awareness—about the
climate crisis and taking a stand to help save the planet.
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American Girl's advice book, Love the
Earth, teaches young readers the basics of climate change and how
to live an Earth-friendly life. (Photo: Business Wire)
The virtual roundtable discussion features teen activists
Haven Coleman, co-founder of US Youth Climate Strike and
founder of Arid Agency; Iris Zhan, co-founder of Fridays For
Future Digital and founder of local hub of the Sunrise Movement,
and Genesis Butler, founder of Genesis for Animals and Youth
Climate Save; along with American Girl author and former biochemist
Erin Teagan. The group shares why it’s important to care
about the climate movement, what they are doing to support it, and
how to spread awareness and hope by focusing on solutions to create
a more sustainable world.
“From the start, American Girl has given girls the tools to grow
up with the kind of confidence and resilience that can help change
the world,” says Jamie Cygielman, General Manager of American Girl.
“In our second Conversations for Change episode, we’re proud to
amplify the voices of these young female leaders who are speaking
up for climate solutions and inspiring others to do the same. Their
heartfelt stories prove that everyone, no matter what age,— can do
their part to protect the Earth for future generations.”
In support of the climate movement, American Girl is donating
$25,000 to Earth Uprising, a global, youth-led nonprofit
organization focused on climate education, climate advocacy, and
youth mobilization. Funds will be used to support the development
of the organization’s new climate awareness curriculum and student
leader training program debuting this fall. And, since the launch
of American Girl’s 2021 Girl of the Year, Kira Bailey, the brand
has been matching customer donations dollar for dollar up to a
maximum of $25,000 to NSW Wildlife Information, Rescue and
Education Service, Inc. (WIRES) to help rehabilitate and preserve
Australian wildlife, especially those impacted by recent bushfires
and drought.
In her stories, Kira cares deeply for animals and the
environment and reminds fans that it’s never too late to get
involved and make a difference. Kira’s world comes to life through
her two books, written by Teagan, and an array of
Australian-wildlife-inspired outfits and accessories that fuel
imaginative play. To hear from the experts involved in Kira’s
development and other amazing girls who are making a positive
difference for our planet, tune into the “Making of Kira” video and
read about “Why Kira Matters.”
As a nonfiction companion to the Kira stories, American Girl
also published a new advice book, Love the Earth, which helps
readers understand climate change and offers tips and tools for
those looking to make climate-friendly choices and live an
Earth-friendly life.
Part of American Girl’s 35th birthday celebration, the new
Conversations for Change series will continue to shine a spotlight
on girls and young women who illustrate incredible character and
reflect the multicultural and multidimensional nature of America
today. Two more episodes are slated for 2021. Visit
americangirl.com throughout the year to learn how the brand is
celebrating and empowering the next generation of girls through
inclusive stories, products, and shared experiences.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading
global children's entertainment company that specializes in the
design and production of quality toys and consumer products.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Bitty Baby®,
WellieWishers™, and American Girl’s classic historical characters.
The company sells products through its award-winning catalogue, on
americangirl.com, in its proprietary U.S. experiential retail
stores, as well as at specialty retailers nationwide. By inspiring
girls to be their best, American Girl has earned the loyalty of
millions and the praise and trust of parents and educators. Connect
with American Girl on:
Facebook: @americangirl Twitter: @American_Girl Instagram:
@americangirlbrand Pinterest: agofficial YouTube: American Girl
MAT-AG
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version on businesswire.com: https://www.businesswire.com/news/home/20210408005137/en/
Susan Jevens, American Girl: susan.jevens@americangirl.com Julie
Parks, American Girl: julie.parks@americangirl.com Joanna Hein,
Weber Shandwick: jhein@webershandwick.com
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