American Girl’s New Smart Girl’s Guide™: Race & Inclusion Gives Kids the Tools—and the Courage—to Stand Up to Racism
15 Junho 2021 - 10:00AM
Business Wire
New book, written by diversity and inclusion
expert Deanna Singh, is latest addition to the brand’s best-selling
advice series
Today, American Girl®, a cornerstone in the Mattel (NASDAQ: MAT)
portfolio of purposeful brands, released an important new advice
book, A Smart Girl’s Guide™: Race & Inclusion, to help readers
10 and up understand race, racism, and anti-racism. Written by
Deanna Singh, a highly respected thought leader and diversity and
inclusion expert, the new book equips young people with tools and
techniques to gain racial fluency, normalize the conversation
around race, question biases, and take positive action
individually, as well as collectively.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210615005394/en/
American Girl releases new advice book, A
Smart Girl's Guide: Race & Inclusion, by Deanna Singh. (Photo:
Business Wire)
“We’re proud to add Race & Inclusion to our popular Smart
Girl’s Guide series, which has served as a trusted resource for our
readers and their families for nearly three decades,” said Jamie
Cygielman, General Manager of American Girl. “It’s our hope that
the age-appropriate information and real-life guidance found in the
book will be an important step for all those seeking to create a
more compassionate world where everyone is treated fairly and with
respect.”
“As a life-long champion of social justice, I’m thrilled to be
working with American Girl to bring this new book to young people
who are curious, brave, and eager to make a difference,” said
Singh, founder and Chief Change Agent of Flying Elephant, a holding
company for multiple social ventures designed to shift power to
marginalized communities. “In writing the new Smart Girl’s Guide,
my goal was to help readers challenge racism by learning more about
themselves and others, becoming better listeners, asking more
questions, and practicing techniques that can break down barriers
and improve our world. The potential for ripple effects gives me
chills!”
To further support the book’s development, American Girl
recruited the following expert advisors to review manuscripts and
illustrations: Traci Baxley, Ed.D., a professor of
multicultural education and curriculum and instruction at Florida
Atlantic University; and Deborah Rivas-Drake, Ph.D., a
professor of education and psychology at the University of
Michigan, who works to disrupt racism and xenophobia.
A Smart Girl’s Guide: Race & Inclusion is available today at
americangirl.com and is more than 100 pages, featuring full-color
illustrations and covering topics ranging from “what is race and
systemic racism?” to practicing compassion and being an ally. Tips,
quizzes, questions, and challenges provide practical ways for
readers to learn and implement the concepts right away. The book
retails for $12.99 and a free excerpt is available.
The new book is also part of American Girl’s ongoing commitment
to engage more diverse voices and create new content to help
advance racial equality. In addition, American Girl continues to
make its stories written by Black women and featuring Black
heroines available to download on its free online library and has
donated more than $500,000 in these and other titles to the
following organizations dedicated to supporting U.S. schools and
public libraries: Reader to Reader, Kids Need to Read, and Little
Free Library Read in Color Initiative. And to help amplify more
diverse voices, the brand has launched a new Conversations for
Change series that highlights amazing young women of various
backgrounds and experiences who are making a difference in their
communities and the world around them.
American Girl was built on a foundation of diversity and
inclusion, and, for more than three decades, has offered fans a
diverse range of dolls from its various product lines, including
Truly Me™, which features 18-inch dolls with a variety of skin
tones, eye colors, hair styles and textures, plus an array of
inclusive accessories such as a wheelchair, hearing aids, and a
diabetes kit. And American Girl’s Create Your Own experience lets
fans design a fully customizable doll from more than a million
combinations. Other lines, such as the brand’s character dolls,
Bitty Baby®, and WellieWishers™, also offer numerous diverse
options.
To learn more about American Girl’s full product line and
several new diverse launches to come, or to plan a visit to one of
its renowned experiential retail stores, visit
americangirl.com.
ABOUT AMERICAN GIRL®
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading
global toy company and owner of one of the strongest catalogs of
children’s and family entertainment franchises in the world.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Create Your Own, Bitty
Baby®, WellieWishers™, and American Girl’s classic historical
characters. The company sells products through its award-winning
catalogue, on americangirl.com, in its proprietary U.S.
experiential retail stores, as well as at specialty retailers
nationwide. By inspiring girls to be their best, American Girl has
earned the loyalty of millions and the praise and trust of parents
and educators.Connect with American Girl on: Facebook:
@americangirl Twitter: @American_Girl Instagram: @americangirlbrand
Pinterest: agofficial YouTube: American Girl
MAT-AG
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210615005394/en/
Susan Jevens, American Girl: susan.jevens@americangirl.com Julie
Parks, American Girl: julie.parks@americangirl.com Joanna Hein,
Weber Shandwick: jhein@webershandwick.com
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024