Mattel Once Again Says #ThankYouHeroes by Supporting First Responders Children’s Foundation and Honoring Global Frontline Medical Workers with One-of-a-Kind Barbie Dolls
04 Agosto 2021 - 1:00AM
Business Wire
Barbie® to donate $5 for each Barbie doctor,
nurse or paramedic doll sold* at participating Target locations
during the month of August
The brand is also spotlighting six women who
are modern real-life heroes of the pandemic and honoring them with
their own one-of-a-kind doll made in their likeness
Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® will
donate $5 for each eligible Barbie doctor, nurse and paramedic doll
sold at Target to the First Responders Children’s Foundation
(FRCF), benefiting the children of first responders. These
dedicated heroes have worked tirelessly in the fight against
COVID-19 since the pandemic began. This is a continuation of
Mattel’s #ThankYouHeroes signature program, launched last year as
part of the company’s broader “Play it Forward” platform, focused
on leveraging Mattel’s iconic brands to give back to communities in
times of need.
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The brand is spotlighting six women who
are modern real-life heroes of the pandemic and honoring them with
their own one-of-a-kind doll made in their likeness (Photo:
Business Wire)
With over 200 careers, Barbie continues to celebrate role
models, as every child imagines that they can be anything, but
actually seeing that they can, and hearing the stories of others,
makes all the difference.
“Barbie recognizes that all frontline workers have made
tremendous sacrifices when confronting the pandemic and the
challenges it heightened,” said Lisa McKnight, Senior Vice
President and Global Head of Barbie & Dolls, Mattel. “To shine
a light on their efforts, we are sharing their stories and
leveraging Barbie’s platform to inspire the next generation to take
after these heroes and give back. Our hope is to nurture and ignite
the imaginations of children playing out their own storyline as
heroes.”
Experts in their fields who have shown unprecedented courage
during a challenging time, these six role models made a positive
impact in their communities, inspiring current and future
generations for years to come. The global lineup of women honored
with a one-of-a-kind doll includes:
- Amy O’Sullivan, RN (United States) - Emergency Room
nurse Amy O’Sullivan treated the first COVID-19 patient in Brooklyn
at the Wyckoff Heights Medical Center, became ill and was
intubated, then a few weeks later returned to work to continue
taking care of others.
- Dr. Audrey Sue Cruz (United States) - Dr. Cruz, a
frontline worker from Las Vegas, NV, during the pandemic, joined
forces with other Asian-American physicians to fight racial bias
and discrimination.
- Dr. Chika Stacy Oriuwa (Canada) - A psychiatry resident
at the University of Toronto, Canada, Dr. Oriuwa has advocated
against systemic racism in healthcare, which has been further
highlighted by the pandemic.
- Professor Sarah Gilbert (United Kingdom) - As a
professor of vaccinology, Professor Gilbert led the development of
the University of Oxford vaccine in the U.K.
- Dr. Jaqueline Goes de Jesus (Brazil) - As a biomedical
researcher, Dr. Goes is credited for leading the sequencing of the
genome of a COVID-19 variant in Brazil.
- Dr. Kirby White (Australia) - A General Practitioner in
Australia, Dr. White co-founded the Gowns for Doctors initiative –
by developing a PPE gown that could be laundered and re-used,
allowing frontline workers in Victoria, AU to continue seeing
patients during the pandemic.
"Thank you to Mattel and Barbie,” said Jillian Crane, President
of First Responders Children's Foundation. “Mattel and Barbie
showed up for First Responders Children's Foundation at the
beginning of the pandemic. With their generous donations, we gave
some joy to children across the country during a very difficult and
scary time. With Mattel's financial support, we bought thousands of
hotel room nights with food stipends for first responders on the
frontlines." Ms. Crane added, "This exciting new partnership with
Mattel, Barbie and Target will support our Power of Play Program
which focuses on the social, emotional and behavioral well-being of
children. These special Barbie dolls give children the opportunity
to role-play with everyday heroes who show up for us in emergencies
365 days a year!”
Today, Barbie is also introducing the Fast Cast Clinic™ playset,
with a Barbie doctor doll and four distinct play areas: a medical
station, an exam table, an x-ray machine and a gift shop. The
innovative new set includes dough that can be shaped to create
leg/arm casts and create wraps with the bandage maker, allowing
children to play out roles across the medical field. With dough
containers to create casts, a set of crutches and over 30 pieces,
the Fast Cast Clinic playset is available at major retailers for
$49.99.
Mattel’s #ThankYouHeroes program was created in 2020 to honor
individuals who have led the fight against COVID-19, as well as the
everyday heroes who have kept communities up and running. The line
consisted of special edition products from Fisher-Price®,
Matchbox®, MEGA®, UNO® and American Girl®, along with Barbie.
For more information about the First Responders Children’s
Foundation, visit 1stRCF.org. For additional details and eligible
products for promotion, visit www.Barbie.com/ThankYouProgram.
*Mattel donation up to $50,000, Offer valid 8/1-8/28.
About Mattel Mattel is a leading global toy company and
owner of one of the strongest catalogs of children’s and family
entertainment franchises in the world. We create innovative
products and experiences that inspire, entertain and develop
children through play. We engage consumers through our portfolio of
iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®,
American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as
other popular intellectual properties that we own or license in
partnership with global entertainment companies. Our offerings
include film and television content, gaming, music and live events.
We operate in 35 locations and our products are available in more
than 150 countries in collaboration with the world’s leading retail
and ecommerce companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in empowering children to explore the
wonder of childhood and reach their full potential.
About First Responders Children’s Foundation For 20
years, First Responders Children’s Foundation has been providing
college scholarships to the children of first responder parents who
have been injured or lost in the line of duty. The Foundation also
awards grants to families enduring significant financial hardship
and supports, promotes, and facilitates educational activities and
programs created and operated by first responder organizations to
benefit children or the communities in which they live. The First
Responders Children’s Foundation Emergency Response Fund was
established in March 2020 to provide financial hardship grants,
PPE, and hotel accommodations to first responders on the front
lines of the pandemic. The Foundation also pays for funerals of
first responders who have made the ultimate sacrifice. More
information about First Responders Children’s Foundation is
available at www.1stRCF.org. Follow First Responders Children’s
Foundation on Facebook, Twitter, and Instagram @1stRCF.
MAT-BARB
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MEDIA CONTACT: Devin Tucker Devin.Tucker@Mattel.com
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