LAS VEGAS, Sept. 15, 2021 /PRNewswire/ -- Illusion Projects,
and Mattel, Inc. (NASDAQ: MAT), announced today Barbie®: A Cultural
Icon, the first Barbie doll exhibition to tour in the United States, will launch on the
world-famous Las Vegas Strip inside The Shops at Crystals.
Opening in October 2021, the
exhibition will honor over sixty years of fashion and inspiration,
showcasing how Barbie is more than just a doll; she is a
cultural icon. The exhibition will display the very first
Barbie doll produced in 1959 and lead guests through the decades,
paying homage to Barbie and the world around her. The
exhibition will also feature 150+ vintage dolls, artifacts, and
life-sized fashion pieces that will come to life through tastefully
custom-themed displays. Video media and interviews with Barbie
designers will expand the narrative. Additional tour dates to
come.
Barbie has always been at the intersection of fashion and pop
culture and continues to represent global diversity in the fashion
doll aisle by showcasing a multi-dimensional view of beauty and
fashion. Named the 2020 Top Global Toy Property of the Year,
according to the NPD group,* the brand engages consumers through
new product innovation, cultural relevance, digital dialog, and the
celebration of female role models. As the original muse and
ultimate canvas, Barbie also received the Board of Director's
Tribute at the 2019 CFDA Fashion Awards and has served as creative
inspiration to more than 150 designers.
"We are excited to partner with Illusion Projects to bring
Barbie®: A Cultural Icon to Las
Vegas." said Julie Freeland,
Senior Director of Location Based Entertainment at Mattel. "Barbie
is a brand that has evolved through generations and we can't wait
for fans of all ages to take a journey through time with us!"
"Barbie has an amazing and inspiring history. There is a real
sense of nostalgia when you see what was happening in the world,
and in Barbie's world, when you were a kid – and then follow the
story to how she's impacting our world today." said
Tim Clothier, CEO Illusion Projects
Inc.
Pete Housley, exhibition
Executive Director said, "So much of the entertainment and fashion
culture of Las Vegas is mirrored
in the generations of Barbie. The Barbie Exhibition is perfectly
positioned in the middle of The Shops at Crystals alongside many of
the world-famous fashion brands that Barbie has worn through the
decades."
To purchase tickets or for more information on Barbie: A
Cultural Icon, please visit www.barbieexpo.com
The safety of Mattel and Illusion Projects employees and
consumers is the top priority. Mattel is pleased to support the
launch of Barbie: A Cultural Icon Exhibition in accordance with all
local safety regulations and guidelines.
*Source: The NPD Group/ Retail Tracking Service, U.S. Dollar
Sales, January-December 2020
About Mattel, Inc.
Mattel is a leading global
children's entertainment company that specializes in design and
production of quality toys and consumer products. We create
innovative products and experiences that inspire, entertain, and
develop children through play. We engage consumers through our
portfolio of iconic franchises, including Barbie®, Hot Wheels®,
American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as
well as other popular brands that we own or license in partnership
with global entertainment companies. Our offerings include film and
television content, gaming, music, and live events. We operate in
40 locations and sell products in more than 150 countries in
collaboration with the world's leading retail and technology
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in exploring the wonder of childhood and empowering
kids to reach their full potential. Visit us online
at www.mattel.com.
About Illusion Projects
Illusion Projects is a
creative design and production company. Working with industry
leaders such as Meow Wolf, Spiegelworld, Caesars Entertainment, and
Cirque du Soleil; they specialize in the production, design, and
fabrication of exciting experiences and theatrical
entertainment. As a creative company, they believe in pulling
together intrigue, spectacle, education, and fascination; to
deliver lasting memories and amazing adventures.
Media Contact:
Denise Kraft
CEO of Verge Public Relations
(206)852-1656
denise@vergepublicrelations.com
Niki Kazakos
niki.kazakos@mattel.com
Kristine Karaca
kristine.karaca@mattel.com
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SOURCE Mattel, Inc.