Mattel Creations Announces the Hot Wheels® x Gucci Cadillac Seville Celebrating Luxury Fashion House’s 100th Anniversary
04 Outubro 2021 - 10:00AM
Business Wire
The rare collectible represents the past and
future of Gucci – available on Mattel Creations on October 18th
Mattel, Inc. (NASDAQ: MAT) announced today that Mattel
Creations, the company’s design collaboration and
direct-to-consumer platform, is adding to its growing list of
creators with a unique Hot Wheels® collectible honoring Gucci’s
100th anniversary. The limited-edition Hot Wheels x Gucci Cadillac
Seville, inspired by a scale model of the legendary “Seville by
Gucci” Cadillac – a paradigmatic expression of the late ‘70s flair
and a testament to the Maison’s forward thinking – will be
available on Mattel Creations and at select Gucci stores worldwide
starting October 18th.
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Mattel Creations is adding to its growing
list of creators with a unique Hot Wheels® collectible honoring
Gucci’s 100th anniversary. (Photo: Business Wire)
“This epic and unexpected collaboration between Gucci and Hot
Wheels reinforces that toys are a canvas that reflect pop culture,
fashion and design,” said Richard Dickson, President and Chief
Operating Officer, Mattel. “We are thrilled to celebrate and honor
Gucci’s incredible 100th milestone with an artistic take on a
limited-edition Hot Wheels, reinforcing the significance of Toys as
Art.”
This partnership pays homage to the original 1970s collaboration
between Gucci and GM to create the Cadillac Seville designed by
Gucci. Introduced on the 1978 Cadillac Seville, the Gucci package
was intended to add legendary Italian styling to the Detroit luxury
automobile. The sought-after cars offered discerning drivers a
vinyl top covering only the “C-pillar” and featured the
interlocking double “G” crest, a gold Gucci hood ornament, gold
Gucci emblems on the wheels, front fenders and a C-pillar and
Gucci’s Web stripes across the rear trunk.
Creating a statement in the fashion world today just as it did
decades ago, the 1982 Cadillac Seville plays into the current 80’s
and 90’s Radwood custom car movement expanding across the globe.
Outfitted in the classic Gucci logo and iconic interlocking GG
pattern, the 1:6th scale interior features details authentic to the
life-size vehicles, such as gold piping on the seats. Featuring
packaging designed and produced by Gucci, the vehicle comes in a
sleek display case.
Through the Mattel Creations platform, Mattel creates highly
curated, specialty offerings that both celebrate and stretch
Mattel’s intellectual property. Mattel Creations collaborates with
today’s most imaginative artists, designers, and pop culture
influencers to remix Mattel’s iconic toys into entirely new
inspired designs where toys become art and art is influenced by
toys. The collections are offered directly to consumers through
MattelCreations.com.
Starting October 18th, the Hot Wheels x Gucci 1982 Cadillac
Seville will be available on MattelCreations.com and Gucci.com, and
rolling into Gucci selected stores in New York, Beijing, Seoul and
Tokyo, as well as in ephemeral locations such as the Gucci
Cartoleria in Milan and the Gucci Circolo in London, Berlin and
Milan. For more information, visit MattelCreations.com.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
About Gucci
Founded in Florence in 1921, Gucci is one of the world’s leading
luxury fashion brands. As the House marks its 100th Anniversary
under the Creative Direction of Alessandro Michele, with Marco
Bizzarri as President and Chief Executive, Gucci moves forward into
the coming decades with an ongoing commitment to redefining luxury,
while celebrating the creativity, innovation and Italian
craftsmanship at the core of its values.
Gucci is part of the global luxury group Kering, which manages
the development of a series of renowned Maisons in fashion, leather
goods, jewelry and watches.
For further information about Gucci visit www.gucci.com
MAT-W
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version on businesswire.com: https://www.businesswire.com/news/home/20211004005356/en/
News Media Kelly Powers Kelly.Powers@mattel.com
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