UNO® Teams Up With Nike and Giannis for a Wild Product Collection
27 Outubro 2021 - 10:00AM
Business Wire
Nike and Giannis Celebrate the 50th Anniversary
of UNO with a Slam Dunk; Including a Footwear Line, Apparel
Capsule, Custom Card Deck from Mattel Creations and UNO In-App
Event
Mattel, Inc. (NASDAQ: MAT) is dropping the first-ever
collaboration between UNO and Nike, featuring a product line
developed in coordination with the 2019-20 Kia NBA Most Valuable
Player and UNO fan, Giannis Antetokounmpo.
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the full release here:
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UNO® Teams Up with Nike and Giannis for a
Wild Product Collection (Photo: Business Wire)
“I want every product to be genuine and authentic, and playing
UNO with my brothers is a big part of our lives,” said
Antetokounmpo. “The Nike team has done a great job bringing my
ideas to life, and I think they’ve created something for every
Nike, UNO and basketball fan in this collection.”
“Working with Nike and Giannis to design and curate this
collection was truly an honor, and this collaboration shows how UNO
can bring people together, including the Antetokounmpo family,”
said Ray Adler, Global Head of Games, Mattel. “Partnering with this
iconic brand and world-renowned athlete is the perfect celebration
of UNO’s 50th anniversary.”
The collaboration features details that celebrate Giannis and
his family’s love of UNO, incorporating the game’s iconic colors,
design elements and a special 3-4 card design into the following
products:
- Footwear line featuring Nike’s signature Zoom Freak 3, Air
Force 1 and Offline with UNO colorways and Giannis’s design. There
will also be a Zoom Freak 3 Member-only black colorway with an UNO
50th anniversary logo on the tongue and wild cards across the toe,
plus fun primary color hits to complete the UNO look.
- Special-edition Nike apparel capsule including a classic cotton
t-shirt and hat with Giannis’s number displayed. The footwear line
and apparel capsule will be sold on Nike.com in the coming
months.
- Giannis-branded UNO deck featuring a new rule where players can
“force a turnover” to steal an extra discard. The deck will be sold
on Mattel Creations and NTWRK starting November 11.
As a part of the collaboration, the UNO! Mobile app will
integrate the Giannis-branded UNO deck to use on iOS and Android
devices. With the cards, players can use the “force a turnover”
rule and decorate their profiles with themed rewards. The cards and
other rewards will be available during the UNO x Giannis in-app
event from November 1 through November 30.
Through the Mattel Creations platform, Mattel creates highly
curated, specialty offerings that both celebrate and stretch
Mattel’s intellectual property. Mattel Creations collaborates with
today’s most imaginative artists, brands, and pop culture
influencers to remix Mattel’s iconic toys into entirely new
inspired designs where toys become art and art is influenced by
toys.
Fans can visit @UNO, Nike and @MattelCreations for more
information.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music, and live events. We operate in
35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
MAT-GAME
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version on businesswire.com: https://www.businesswire.com/news/home/20211027005392/en/
Michelle Neumayr Michelle.neumayr@mattel.com
Mattel (NASDAQ:MAT)
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