UNO® Gets Wild with Championship Series Vegas Invitational Tournament to Crown First-Ever UNO™ World Champion
08 Novembro 2021 - 11:00AM
Business Wire
Fans to Compete for $50,000* at Celebration at
the HyperX Esports Arena Las Vegas
Mattel, Inc. (NASDAQ: MAT) announced today that select fans will
compete at the first-ever official UNO Championship Series Vegas
Invitational Tournament powered by Mobil 1 in Las Vegas, NV on
November 11. Viewers from around the world can watch live on the
UNO TikTok channel starting at 6:00 pm PST as the finalists compete
for a grand prize of $50,000* and the honor of being crowned the
first official UNO World Champion.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211108005467/en/
UNO® Gets Wild with Championship Series
Vegas Invitational Tournament to Crown First-Ever UNO™ World
Champion (Graphic: Business Wire)
Earlier this summer, nearly 2 million fans participated in the
UNO Mobile Tournament and battled it out in over 28MM matches to
win in-app and other prizes. Select participants of the UNO Mobile
Tournament, 10 players from the UNO 50th
Anniversary Instant Win Sweepstakes, and a few special UNO
fans have been invited to play in the UNO Championship Series Vegas
Invitational Tournament. It all comes to a head on November 11, as
players compete in high-stakes UNO elimination games for the chance
to win a coveted seat at the table for the Finale game.
“The 50th anniversary of UNO has been nothing short of wild.
We’ve introduced new products, cultivated new partnerships, and
created new experiences to bring together fans from all over the
world, and crowning the first official UNO World Champion on 11/11
is a perfect culmination,” said Ray Adler, Global Head of Mattel
Games. “Seeing thousands of our passionate fans come together from
across the globe over their love of UNO is a testament to the power
of this simple and universal game that transcends languages and
cultures.”
Finalists will draw their first cards at the HyperX Esports
Arena Las Vegas, located inside The Luxor Hotel & Casino in Las
Vegas, NV starting 6:00 pm PST and running through 8:00 pm PST on
November 11, 2021. Hosted by UNO fanatic and professional gamer and
streamer Tyler “Ninja” Blevins, the tournament will be stacked with
sure-to-be-wild fun including:
- On-stream appearances from some of the biggest UNO fans,
including Grand-Slam champion Olympic Gold medalist and
entrepreneur Venus Williams and more.
- A star-studded, head-to-head exhibition UNO game featuring
Ninja, former professional NASCAR driver and commentator Clint
Bowyer, singer Ashlee Simpson Ross and more.
- The UNO Heritage Hall, featuring immersive displays of the
rarest and most iconic UNO decks and products from the last 50
years.
- A winner-take-all grand finale game where eight players will
compete over a final game of UNO to win the title of first-ever UNO
World Champion and receive $50,000 - with the top three receiving
trophies.
“The Mobil 1 team is thrilled to partner with Mattel for this
unique consumer experience celebrating a half century of the iconic
family card game, UNO,” said Bryce Huschka, North America consumer
marketing manager for ExxonMobil. “Mobil 1, the world’s leading
synthetic motor oil brand, strives to partner with other industry
leaders to give fans one-of-a-kind experiences that can be valued
and cherished for years to come.”
Produced by AE Studios, the content development, storytelling
and production services division of esports entertainment company
Allied Esports, the tournament and event broadcast will be
livestreamed on the new UNO TikTok channel and featured on the
app’s “Discover Page” starting at 7:00 pm PST. Fans all over the
world can tune in as players drop their final cards and yell “UNO!”
to win the coveted title of UNO World Champion.
This commemorative year has celebrated the last five decades of
UNO with a long list of collaborations spanning the art and fashion
world – making it easy for UNO fans everywhere to celebrate their
love of the game in style.
For more information about the UNO Championship Series Vegas
Invitational Tournament and to learn more about the UNO 50th
anniversary celebrations, visit the UNO website and follow @UNO on
Tik Tok, Instagram and Facebook, and @realUNOgame on Twitter for
more updates.
*NO PURCHASE NECESSARY. Sponsor reserves the right to change
tournament to a virtual event. Tournament is an invite-only event
and only individuals who receive an invitation from sponsor will be
permitted to participate. Additional details about the tournament
will be provided at the time when invitations are distributed.
Individuals invited to participate will be required to agree to a
participation agreement and tournament official rules during
registration or will be disqualified. Void where prohibited.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
MAT-GAME
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version on businesswire.com: https://www.businesswire.com/news/home/20211108005467/en/
News Media Michelle Neumayr Michelle.neumayr@mattel.com
Austen Hohendorf AHohendorf@webershandwick.com
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