Mattel Tops 2022 ‘Toy of the Year’ Award Finalist List
08 Novembro 2021 - 1:30PM
Business Wire
Mattel leads the toy industry for the third
year in a row with a record seventeen ‘Toy of the Year’ Award
finalist nominations
Mattel, Inc. (NASDAQ: MAT) today announced that the company’s
portfolio of toys has received a record-breaking seventeen finalist
nominations across more than a dozen categories for The Toy
Association’s 2022 Toy of the Year (TOTY) Awards. For the third
year in a row, the company leads the industry in the number of
finalists, which include toys from American Girl®,
Barbie®, Fisher-Price®, Hot Wheels®, Masters of the
Universe®, Polly Pocket® and additional licensed properties and
games.
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Mattel Tops 2022 ‘Toy of the Year’ Award
Finalist List (Graphic: Business Wire)
The full list of Mattel’s nominated products are as
follows:
- American Girl 35th: Specialty Toy of the Year
- Barbie Extra: Doll of the Year
- Barbie Dreamhouse™: Playset of the Year
- Barbie: License of the Year
- Crossed Signals™: Game of the Year
- Fisher-Price 4-in-1 Ultimate Learning Bot: Infant/Toddler Toy
of the Year
- Fisher-Price B.B. Hoopster™: Preschool Toy of the Year
- Fisher-Price Power Wheels® Hot Wheels Racer: Outdoor Toy of the
Year
- Hot Wheels Color Reveal™: Vehicle of the Year
- Hot Wheels R/C 1:10 Tesla Cybertruck: Grown-Up Toy of the
Year
- Hot Wheels Red Line Club: Collectible of the Year
- Jurassic World Ocean Protector Mosasaurus: Action Figure of the
Year
- Masters of the Universe: License of the Year
- Masters of the Universe: Masterverse: Action Figure of the
Year
- Polly Pocket Compacts – Pocket World Assortment: Collectible of
the Year
- Spirit Untamed Ride Together™ Lucky & Spirit: Doll of the
Year
- Star Wars™ The Mandalorian™ The Child Real Moves Plush: Plush
Toy of the Year
“Mattel truly has the best talent, dedicated to creating the
best toys in the world,” said Richard Dickson, President and Chief
Operating Officer, Mattel. “We could not be more proud of our
people, our products and the industry we play in. Each day, we are
driven by the gratifying experience of designing toys that deliver
joy, magic and memories for kids.”
“By teaming with best-in-class retail partners we are able to
deliver Mattel’s incredible products that excite and deliver on our
mission to empower children to explore the wonder of childhood,”
said Steve Totzke, Global Chief Commercial Officer, Mattel.
“Leading The Toy Association’s Toy of the Year finalist list is a
testament to the strength of our portfolio of iconic brands and
world-renowned licensed partnerships. Congratulations to all
finalists who are dedicated to uniting fans of all ages through
play.”
Administered by The Toy Association, the TOTY Awards are held
annually to showcase the top toys, games, and children’s properties
of the year. The awards program is a critical fundraiser for The
Toy Foundation (TTF), which provides philanthropic support and the
vital commodity of play to children and families under stress and
in dire situations, across the country and globe.
Winners in each category will be announced at the TOTY Awards
event on Friday, February 18, 2022, along with the overall “Toy of
the Year” winner and “People’s Choice” winner based on consumer
votes. The celebration will kick off the 118th Toy Fair New York,
which also includes the induction of toy industry trailblazers into
the esteemed Toy Industry Hall of Fame. Voting for the awards
begins today at ToyAwards.org.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music, and live events. We operate in
35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
About The Toy Association™
www.toyfoundation.org / www.toyassociation.org /
www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the
not-for-profit trade association representing all businesses
involved in creating and delivering toys and youth entertainment
products for kids of all ages. The Toy Association leads the health
and growth of the U.S. toy industry, which has an annual U.S.
economic impact of $98.2 billion, and its roughly 1,000 members
drive the annual $32 billion U.S. domestic toy market. The Toy
Association serves as the industry’s voice on the developmental
benefits of play and promotes play’s positive impact on childhood
development to consumers and media. The organization has a long
history of leadership in toy safety, having helped develop the
first comprehensive toy safety standard more than 40 years ago, and
remains committed to working with medical experts, government,
consumers, and industry on ongoing programs to ensure safe and fun
play.
As a global leader, The Toy Association produces the
world-renowned Toy Fair New York and Toy Fair Dallas; advocates on
behalf of members around the world; sustains the Canadian The Toy
Association; acts as secretariat for the International Council of
Toy Industries and International Toy Industry CEO Roundtable; and
chairs the committee that reviews and revises America’s widely
emulated ASTM F963 toy safety standard.
About the Toy of the Year Awards (TOTY)
The Toy of the Year Awards, known as the “Oscars” of the toy
industry, annually recognize the top toys and games on the market.
Finalists are nominated from within the industry and selected by a
panel of expert judges. Winners are decided by votes cast by the
public (at ToyAwards.org) and members of the industry. The TOTY
Awards are administered by The Toy Association, with 100% of the
program’s proceeds benefiting The Toy Foundation and its goal of
delivering millions of brand-new toys to children in vulnerable
situations.
MAT-CORP
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Devin Tucker Devin.Tucker@mattel.com Michelle Neumayr
Michelle.Neumayr@mattel.com
Mattel (NASDAQ:MAT)
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