Mattel Films to Develop Family Drama Christmas Balloon Live-Action Motion Picture
16 Dezembro 2021 - 1:00PM
Business Wire
Film Inspired by Heartwarming Real-Life Story
featuring Mattel Toys
Mattel, Inc. (NASDAQ: MAT) announced today plans to develop the
family drama Christmas Balloon into a live-action motion picture.
Rising talent Gabriela Revilla Lugo (A Million Little Things) will
write the original screenplay based on a true story.
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The film follows a young girl, Dáyami, living in a Mexican
border town who tries to send her Christmas list to Santa tied to a
balloon. The balloon is found by Randy and Marcella Heiss, a couple
in Arizona grieving the loss of their own child, who make it their
mission to fulfill the girl’s touching Christmas wishes. Mattel
worked with the couple and donated toys to fulfill Dáyami’s wish
towards a brighter future.
“Much like Dáyami’s balloon itself, the journey of this touching
story and Mattel’s direct role in fulfilling her real-life wishes
made it a must-do for us,” said Kevin McKeon, VP of Mattel Films.
“We were immediately struck by this little girl’s spirit and the
story’s positive message. We also knew there was no one better to
tell her story with passion and sensitivity than Gabriela. We are
proud to work with her, along with Vital Pictures, to bring this
touching family drama to audiences around the world.”
McKeon and Ivan Sanchez, Creative Executive, will lead the
project for Mattel Films. Chris Lemos and Luis Guerrero (Beneath
Us, The War Below) of Vital Pictures will produce.
"Randy and Marcella’s story exemplifies the holiday spirit and
shows the miraculous way small acts of kindness can change lives,
bring families together, and inspire entire communities on both
sides of the border. We can’t think of better partners than Mattel
and Gabriela to bring this wonderful true story to audiences
everywhere,” said Lemos on behalf of Vital Pictures.
Christmas Balloon marks the 14th Mattel Film in development and
the first film based on all-new IP. Mattel Films’ Robbie Brenner
and Kevin McKeon are reuniting with Revilla Lugo, having previously
worked together on Tribes of Palos Verdes.
“I am honored to bring Dáyami’s journey to life in a time when
it’s clear we all need to believe in hope and magic,” Revilla Lugo
commented.
Writer/producer Revilla Lugo is best known for executive
producing Hulu/Neon’s Palm Springs and Netflix’s The Starling,
starring Melissa McCarthy.
Christmas Balloon joins other Mattel Films projects in
development including movies based on American Girl®, Barbie®,
Barney®, Hot Wheels®, Magic 8 Ball®, Major Matt Mason®, Masters of
the Universe®, Polly Pocket®, Rock ‘Em Sock ‘Em Robots®, Thomas
& Friends®, UNO®, View Master® and Wishbone™.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world’s leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20211216005402/en/
News Media Niki Kazakos Niki.Kazakos@mattel.com
Kristine Karaca Kristine.Karaca@mattel.com
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