LAS VEGAS, Jan. 25, 2022 /PRNewswire/ -- Illusion Projects,
and Mattel, Inc. (NASDAQ: MAT), announced today Barbie®: A Cultural
Icon, the first Barbie doll exhibition to tour in the United States, has been extended on the
Las Vegas Strip inside The Shops at Crystals until April 15, 2022.
Barbie: A Cultural Icon Exhibition opened in October 2021, with a fantastic response from
attendees; the Exhibition will continue to be on display at The
Shops at Crystals through April 15,
2022. The exhibition honors over sixty years of fashion and
inspiration, showcasing how Barbie is more than just a doll; she is
a cultural icon. The Exhibition has increased the number of dolls
to over 250 with more than 400 artifacts, including life-sized
fashion pieces. Brightly colored large replicas of the Barbie
Dreamhouse TVs are placed throughout the Exhibition with video
media, including original Barbie advertisements from years past and
interviews with Barbie designers.
Barbie: A Cultural Icon Exhibition now also features a
one-of-a-kind, full-sized metallic hot pink Barbie convertible for
photo-ops. The 1984 Barbie convertible is the perfect photo-op with
a retro backdrop and custom pink interior. Several other photo-ops
throughout the Exhibition, including a disco scene where guests can
boogie with Barbie and a Barbie Dreamhouse yellow swing chair.
Guests are encouraged to take photos and videos to share on social
media using the hashtag #BarbieIcon.
To purchase tickets or for more information on Barbie: A
Cultural Icon, please visit www.barbieexpo.com.
The safety of Mattel and Illusion Projects employees and
consumers is the top priority. Mattel is pleased to support Barbie:
A Cultural Icon Exhibition in accordance with all local safety
regulations and guidelines.
About Mattel, Inc.
Mattel is a leading global children's entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain, and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and Mega®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music, and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world's leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
About Illusion Projects
Illusion Projects is a creative design and production
company. Working with industry leaders such as Meow Wolf,
Spiegelworld, Caesars Entertainment, and Cirque du Soleil; they
specialize in the production, design, and fabrication of exciting
experiences and theatrical entertainment. As a creative
company, they believe in pulling together intrigue, spectacle,
education, and fascination; to deliver lasting memories and amazing
adventures.
Media Contact:
Denise Kraft
CEO of Verge Public Relations
(206)852-1656
denise@vergepublicrelations.com
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SOURCE Mattel, Inc.