Multi-Category Collection Expected to Arrive at
Retailers Worldwide Beginning 2023
Mattel, Inc. (NASDAQ: MAT) today announced a multi-year global
licensing agreement for the Disney Princess and Frozen franchises.
Mattel will have the global licensing rights to develop lines of
toys for Disney Consumer Products, Games and Publishing, including
fashion dolls, small dolls, and figures. The collection is expected
to launch at retailers around the globe at the beginning of
2023.
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“We are incredibly proud to welcome back the Disney Princess and
Frozen lines to Mattel,” said Richard Dickson, President and Chief
Operating Officer, Mattel. “As the worldwide leader in dolls, we
look forward to bringing our unique Mattel Playbook approach to
brand management, product and marketing expertise, and unrelenting
attention to detail and quality to create innovative and inspiring
lines for these iconic stories and characters.”
The new licensing arrangement builds on the existing licensing
relationship between Mattel and Disney for Pixar Animation Studio’s
Toy Story and Cars franchises, and the recently announced global
licensing agreement for Lightyear.
“The courage and compassion found throughout our Disney Princess
and Frozen stories and characters continue to inspire fans around
the globe,” said Stephanie Young, President of Disney Consumer
Products, Games and Publishing. “By furthering our longstanding
relationship with Mattel, we look forward to expanding the worlds
of Disney Princess and Frozen, introducing an innovative new era of
these beloved franchises through captivating products and play
opportunities.”
Through the agreement, Mattel will develop dolls based on Disney
Princess including Aladdin, Beauty and the Beast, Brave,
Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and
the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs,
Tangled, Disney Frozen, The Little Mermaid Live Action, Moana D+
Series, Tiana D+ Series, Aladdin Live Action, Beauty & the
Beast Live Action, Cinderella Live Action, and Mulan Live
Action.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world’s leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
About Disney Consumer Products, Games and Publishing
Consumer Products, Games, and Publishing (CPGP) is the division
of Disney Parks, Experiences, and Products (DPEP) that brings
beloved brands and franchises into the daily lives of families and
fans through products – from toys to t-shirts, apps, books, console
games and more – and experiences that can be found around the
world, including on the shopDisney e-commerce platform and at
Disney Parks, local and international retailers, as well as Disney
store locations globally. The business is home to world-class teams
of product, licensing and retail experts, artists and storytellers,
and technologists who inspire imaginations around the world.
About Disney Princess
Disney Princess celebrates the most magical adventures and the
relatable, empowered heroes who inspire fans—young and old, around
the world—to discover whole new worlds and realize their full
potential. Every Disney Princess character, from optimistic and
kind Snow White to adventurous wayfinder Moana, empowers fans to
dream of bringing the magic of Disney’s most beloved stories to
life in their own lives, by finding the courage to impact their
world and taking charge of their own destinies.
About Frozen
Walt Disney Animation Studios’ animated feature “Frozen”
launched a worldwide phenomenon in 2013, earning more than $1.27
billion in global box office and receiving the Academy Award®,
Golden Globe® and BAFTA® Award for best animated feature. Its
Oscar®-nominated sequel, “Frozen 2,” was released in 2019 to more
than $1.45 billion globally, and the two films stand as the highest
grossing animated films of all time globally, showing the power and
broad appeal of this beloved brand. The films are directed by Chris
Buck and Jennifer Lee, written by Lee and produced by Peter Del
Vecho, and are renowned for their award-winning music by
songwriters Kristin Anderson-Lopez and Robert Lopez and composer
Christophe Beck. The “Frozen” soundtrack, featuring the
Oscar-winning song “Let It Go,” is quadruple Platinum with over 10
million units sold worldwide and spent 33 weeks in the top 5 on the
Billboard 200 chart, including 13 weeks at No. 1, while the
chart-topping “Frozen 2” soundtrack features the Oscar-nominated
standout “Into the Unknown.” “Frozen The Musical” played on
Broadway from 2018 to 2020, embarking on a North American tour in
2019 with international productions currently running in London,
Tokyo, and Hamburg and on tour in Australia. “Frozen” characters
can be seen throughout Disney Parks & Resorts around the world
in both attractions and live stage shows. On Disney+, fans can
enjoy “Frozen” and “Frozen 2” and dive deeper into the world and
characters with “Olaf’s Frozen Adventure,” “Once Upon a Snowman,”
“Frozen Fever,” “Olaf Presents,” and the docuseries “Into the
Unknown: Making Frozen 2.”
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20220126005398/en/
News Media Catherine Frymark
Catherine.Frymark@mattel.com
Niki Kazakos Niki.Kazakos@mattel.com
Kristine Karaca Kristine.Karaca@mattel.com
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