Barbie Named 2021 Top Global Toy Property of the Year, Per NPD
02 Fevereiro 2022 - 3:05PM
Business Wire
Hot Wheels Singles Named 2021 Global
Top-Selling Toy of the Year
Mattel had the Most Top 10 Global Properties of
any Manufacturer in 2021
#1 Toy Company Globally in the Fourth
Quarter
Mattel was the #1 Manufacturer in the U.S. for
the 28th Consecutive Year
Mattel, Inc. (NASDAQ: MAT) today announced that its iconic
Barbie brand was named the 2021 top global toy property of the year
for the second consecutive year and its Hot Wheels Singles 1/64
Assortment was named the 2021 global top-selling toy of the year
per The NPD Group, a leading global information company1. In
addition, Fisher-Price was ranked as the #5 global toy property in
20211.
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Mattel had the most top 10 global properties of any manufacturer
in 20212, and was the #1 toy company globally in the fourth
quarter, per NPD3.
The company was recognized with 18 top NPD rankings across
global and Mattel was also ranked as the #1 manufacturer in the
U.S. for the 28th consecutive year4.
“Last year we introduced our Mattel Playbook powered by brand
purpose, design-led innovation, cultural relevance, and executional
excellence. Our performance under this unique brand-building
approach is clear across these extraordinary rankings,” said
Richard Dickson, President and COO, Mattel, Inc. “Barbie’s brand
purpose to inspire the limitless potential in every girl is
resonating more than ever, as evidenced by this top global ranking
for the second year in a row. At the same time, Hot Wheels’
performance shows it continues to ignite the challenger spirit on
which the brand was founded more than 50 years ago.”
Dickson continued: “Most importantly, these awards are further
proof of the enduring strength of our mission to create innovative
products and experiences that inspire, entertain and develop
children through play.”
“Just as we innovated across our products and brands in 2021, we
have innovated through our omnichannel demand creation efforts at
Mattel. We continued our commitment to collaboration with our
commercial partners, and executed strong distribution, marketing
and promotional partnerships. These NPD results speak for
themselves and demonstrate the performance at all levels of our
global team and in support of Mattel’s transformation to an
IP-driven, high-performing toy company. We couldn’t be prouder!”
said Steve Totzke, EVP and Chief Commercial Officer, Mattel,
Inc.
Other notable Mattel 2021 top U.S. rankings per NPD
include5:
- Top two items: Hot Wheels Singles 1:64 Assortment and the
Barbie Dreamhouse, #1 and #2 respectively.
- Barbie was the #1 Dolls property in the Dolls Supercategory
every week of 2021.
- UNO was the #1 card game property.
- Fisher-Price was #1 property in the ITPS category and had the
#1 item (Kick and Play Piano Gym Assortment).
Source: The NPD Group/Retail Tracking Service
- G13/JAN-DEC 2021/Total Toys/Projected USD
- G12/JAN-DEC 2021/Total Toys/Ranked by Property and Corporate
Manufacturer/Projected USD
- G12/OCT-DEC 2021/Total Toys/Projected USD
- U.S./Consumer Tracking Service (Annual 1994-2010), Retail
Tracking Service (Annual 2011-2021)/Total Toys/USD
- U.S./JAN-DEC 2021/USD
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming, music, and live events. We operate in 35 locations and our
products are available in more than 150 countries in collaboration
with the world’s leading retail and ecommerce companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20220202005747/en/
News Media Niki Kazakos Niki.Kazakos@mattel.com
Kristine Karaca Kristine.Karaca@mattel.com
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