Barbie Dreamhouse™ Celebrates 60 Years of Giving Dreams a Home™ with Habitat for Humanity Collaboration
03 Fevereiro 2022 - 11:00AM
Business Wire
Brand announces 60th anniversary celebrations
for iconic property with global collaboration with Habitat for
Humanity International
Today, Mattel, Inc. (NASDAQ: MAT) kicks off worldwide
celebrations to mark the 60th anniversary of the Barbie Dreamhouse
with a year-long collaboration with Habitat for Humanity
International. To mark the 60-year legacy of imaginative play the
Dreamhouse has inspired, the brand is undertaking 60 projects and
activations, including new construction, home preservation, and
neighborhood revitalization, for families in need of safe, decent,
and affordable housing around the world.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220203005159/en/
Barbie Dreamhouse™ Celebrates 60 Years of
Giving Dreams a Home™ with Habitat for Humanity Collaboration
(Photo: Business Wire)
The Barbie collaboration with Habitat for Humanity aims to
create more opportunities for children and their families to live
in a place they can call home. During the year, Barbie will fund
projects in countries including Canada, Poland, and Brazil, and
will help a local family by supporting the construction of a new
home in South Los Angeles. Additional projects will include
critical home repairs, playhouse builds, and contributing to
Habitat’s Women Build program. Mattel employees will have the
opportunity to volunteer with Habitat for Humanity of Greater Los
Angeles (Habitat LA) on builds throughout 2022, including a new
home that will be built in Los Angeles near Mattel’s global
headquarters.
“The only thing as iconic as Barbie is her Dreamhouse, a
spectacular home that allows kids to immerse themselves in Barbie’s
world, and gives them the room to dream,” said Lisa McKnight,
Senior Vice President and Global Head of Barbie and Dolls, Mattel.
“Through our collaboration with Habitat for Humanity, we mark 60
years of our Dreamhouse by supporting families around the world,
giving their dreams a home.”
In 2021, Barbie teamed up with Habitat for Humanity of Greater
Los Angeles to celebrate the latest Dreamhouse by adding the
brand’s signature style to the home of a family in the Watts
neighborhood of Los Angeles in collaboration with designer and DIY
duo, Kate Albrecht and Joey Zehr, widely known as “Mr. Kate.”
Working with Barbie, Mr. Kate outfitted the bedroom that two young
Barbie fans share, girls aged 4 and 8. In addition, the Mattel
Children’s Foundation and Barbie donated 100 Dreamhouse playsets to
families in Habitat LA’s network.
“At Habitat for Humanity, we know that a safe and decent place
to call home makes a difference in the lives of families,” said
Julie Laird Davis, Vice President of Corporate and Foundation
Relations at Habitat for Humanity International. “Home provides a
place for children to play and grow, and a place for families to
thrive. We are excited to partner with Mattel to help families
around the world make their dream of home a reality.”
Barbie bought her first Dreamhouse in 1962, before women were
even allowed to open their own bank accounts. Undergoing remodels
and refreshes over the years to reflect the architectural and
interior design trends of the times, the Dreamhouse has become one
of most popular and recognizable homes in the world. The Dreamhouse
is the #1 item in the US dolls category, per NPD*.
To commemorate the imaginative play the iconic toy unlocks,
Barbie is also introducing its latest campaign, Barbie Dreamhouse:
60 Years of Giving Dreams a Home, which will celebrate unique
anniversary activations to come throughout the year.
* The Barbie Dreamhouse was the #1 item in the US Dolls category
in 2021. Sourced by The NPD Group/Retail Tracking
Service/US/JAN-DEC 2021/Dolls Supercategory/USD
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live,
Habitat for Humanity found its earliest inspirations as a
grassroots movement on an interracial community farm in South
Georgia. Since its founding in 1976, the Christian housing
organization has grown to become a leading global nonprofit working
in local communities across all 50 states in the U.S. and in more
than 70 countries. Families and individuals in need of a hand up
partner with Habitat for Humanity to build or improve a place they
can call home. Habitat homeowners help build their own homes
alongside volunteers and pay an affordable mortgage. Through
financial support, volunteering or adding a voice to support
affordable housing, everyone can help families achieve the
strength, stability and self-reliance they need to build better
lives for themselves. Through shelter, we empower. To learn more,
visit habitat.org.
MAT-BARB
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220203005159/en/
News Media Devin Tucker Devin.Tucker@Mattel.com
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Mattel (NASDAQ:MAT)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024