Mattel Announces Multi-Year Global Licensing Agreement with Universal for DreamWorks Animation's Trolls Franchise
29 Março 2022 - 7:00AM
Business Wire
Multi-category collection expected to arrive at
retailers worldwide in fall 2023, just ahead of the November debut
of the next Trolls movie in theaters across the globe
Mattel, Inc. (NASDAQ: MAT) today announced that it has entered
into a multi-year global licensing agreement with Universal Brand
Development for DreamWorks Animation’s Trolls. The vibrant and
joyful animated franchise — teeming with big hearts, hair-raising
comedic adventures and award-winning music — Trolls has become one
of the most recognized family entertainment brands in the world.
Through the agreement, Mattel has the licensing rights to develop a
full line of toys for the franchise, including dolls, vehicles,
plush, games and more. The collection is expected to launch at
retailers around the world in fall 2023. An all-new Trolls film
hits theaters in November 2023.
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This new licensing agreement builds on Mattel and Universal
Brand Development’s existing licensing partnerships for DreamWorks
Animation’s Spirit Riding Free, Illumination’s Minions, Universal
Pictures and Amblin Entertainment’s Jurassic World and Universal’s
Fast & Furious.
“DreamWorks Animation’s Trolls has captivated the hearts of
families all over the world with its colorful characters and
optimistic message,” said Nick Karamanos, Senior Vice President,
Entertainment Partnerships, Mattel. “We look forward to building
upon our strong relationship with Universal and DreamWorks and
making great toys that will inspire children to find their happy
place with a spectacular Trolls line.”
“We’re thrilled to expand our partnership with Mattel to include
DreamWorks Animation’s beloved Trolls franchise,” said Joe
Lawandus, Senior Vice President and General Manager, Global Toys
and Hardlines, Universal Brand Development. “Our collaboration with
Mattel will deliver an all-new innovative toy line that will bring
the vibrant, musical world of the Trolls to life.”
About DreamWorks Animation’s Trolls Trolls is one of the
most beloved global entertainment brands of today. With
award-winning music, heartwarming humor and stories and characters
that champion diversity, inclusion and kindness, the franchise
includes feature films — 2016’s Trolls and 2020’s Trolls World Tour
starring Anna Kendrick, Justin Timberlake and a dynamic cast of
actors and musical artists — as well as two original TV series,
digital content, video games and more. Vibrant and groundbreaking
in its design, Trolls has inspired live-entertainment touring
shows, Universal Studios Parks’ attractions across the globe—as
well as high-fashion collaborations, toys, lifestyle collections
and more. An all-new Trolls film hits theaters in November
2023.
About Mattel Mattel is a leading global toy company and
owner of one of the strongest catalogs of children’s and family
entertainment franchises in the world. We create innovative
products and experiences that inspire, entertain, and develop
children through play. We engage consumers through our portfolio of
iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®,
American Girl®, Thomas & Friends®, UNO®, Masters of the
Universe®, Monster High® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming and digital experiences, music, and live
events. We operate in 35 locations and our products are available
in more than 150 countries in collaboration with the world’s
leading retail and ecommerce companies. Since its founding in 1945,
Mattel is proud to be a trusted partner in empowering children to
explore the wonder of childhood and reach their full potential.
Visit us online at mattel.com.
About DreamWorks Animation DreamWorks Animation (DWA), a
division of the Universal Filmed Entertainment Group, within
NBCUniversal, a subsidiary of Comcast Corporation, is a global
family entertainment company with feature film and television
brands. The company’s deep portfolio of intellectual property is
supported by a robust, worldwide consumer products practice, which
includes licensing, and location-based entertainment venues around
the world. DWA’s feature film heritage includes many of the world’s
most beloved characters and franchises—including Shrek, Puss in
Boots, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls,
The Boss Baby and 2022’s The Bad Guys—that have amassed more than
$15 billion in global box office receipts. DreamWorks Animation’s
television business has quickly become one of the world’s leading
producers of high-quality, animated family programming, reaching
consumers in more than 190 countries. Creating a diverse array of
original content in a variety of formats and delivering deep, fully
immersive worlds served up with compelling characters, the prolific
studio has garnered 31 Emmy awards since inception in 2013.
About Universal Brand Development Universal Brand
Development globally drives expansion of the company's intellectual
properties, franchises, characters and stories through innovative
physical and digital products, content, and consumer experiences.
Along with franchise brand management, Universal Brand
Development's core businesses include Consumer Products and Games
and Digital Platforms based on the company's extensive portfolio of
intellectual properties created by Universal Pictures,
Illumination, DreamWorks Animation and NBCUniversal cable and
television. Universal Brand Development is part of NBCUniversal, a
subsidiary of Comcast Corporation.
www.universalbranddevelopment.com
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Niki Kazakos niki.kazakos@mattel.com
Mattel (NASDAQ:MAT)
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