Mattel Promotes Steve Totzke to President and Chief Commercial Officer
05 Abril 2022 - 12:00PM
Business Wire
Mattel, Inc. (NASDAQ: MAT) has promoted Steve Totzke to
President and Chief Commercial Officer of the Company, it was
announced today by Mattel Chairman and Chief Executive Officer Ynon
Kreiz, to whom Totzke reports.
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Steve Totzke, President and Chief
Commercial Officer, Mattel (Photo: Business Wire)
“Steve has played an integral role in creating Mattel’s current
momentum, strong results and best-in-class commercial
capabilities,” said Kreiz. “With Steve’s oversight, the global
commercial team has expanded our market leadership, strengthened
relationships with Mattel’s retail partners and created demand in
an increasingly complex environment. I look forward to Steve’s
continued leadership as we further accelerate our performance in
line with our growth strategy.”
Since being named Executive Vice President and Chief Commercial
Officer in 2018, Totzke has been responsible for driving Mattel’s
growth in markets worldwide and overseeing Mattel’s unified global
commercial organization -- a key pillar in the Company’s strategy
to transform Mattel into an IP-driven, high-performing toy company.
With the effectiveness of its transformation strategy and its
turnaround now complete, the Company has evolved its strategy to
grow Mattel’s IP-driven toy business and expand its entertainment
offering.
Under Totzke’s leadership, Mattel has developed exceptional
e-commerce capabilities, evolved a “digital first” demand creation
approach and expanded its reach to more than 488,000 brick and
mortar stores in over 150 countries based on an all-channel growth
strategy. In 2021, Mattel grew net sales 19% versus prior year and,
per The NPD Group, the Company outpaced the industry in every
measured market in 2021 and increased share for the second
consecutive year1.
“I am extremely proud to be part of this iconic company’s
transformation over the past several years and I truly believe
Mattel’s best days are ahead,” added Totzke. “Most importantly, I
take pride each day in supporting Mattel’s purpose to empower the
next generation to explore the wonder of childhood and reach their
full potential. I look forward to leading our exceptional Mattel
commercial organization into the future.”
Totzke’ s contributions to Mattel span nearly 25 years across
several senior general management positions including sales,
marketing, and business operations. Prior to being named worldwide
Chief Commercial Officer, Totzke served as Executive Vice
President, Commercial for the Company’s North America division.
Totzke has also served in several international leadership
positions during his tenure with Mattel.
A dedicated champion of the toy industry, Totzke serves on the
Board of Directors of the Toy Association, the Mattel Children’s
Foundation, and the Advisory Board for the Women in Toys
Association.
Totzke received an MBA from Pepperdine University Graziadio
School of Business and Management and was recently named a Notable
Alumni by the university.
- Source: The NPD Group/Retail Tracking Service, G12/JAN 2020 -
DEC 2021/Total Toys/Projected USD
About Mattel Mattel is a leading global toy company and
owner of one of the strongest catalogs of children’s and family
entertainment franchises in the world. We create innovative
products and experiences that inspire, entertain, and develop
children through play. We engage consumers through our portfolio of
iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®,
American Girl®, Thomas & Friends®, UNO®, Masters of the
Universe®, Monster High® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming and digital experiences, music, and live
events. We operate in 35 locations and our products are available
in more than 150 countries in collaboration with the world’s
leading retail and ecommerce companies. Since its founding in 1945,
Mattel is proud to be a trusted partner in empowering children to
explore the wonder of childhood and reach their full potential.
Visit us online at mattel.com.
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20220405005545/en/
News Media Niki Kazakos Niki.Kazakos@Mattel.com
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