One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space
14 Abril 2022 - 10:02AM
Business Wire
In a collaboration with the International Space
Station U.S. National Laboratory titled Mission DreamStar, Mattel
sends two Barbie® dolls to space to encourage girls to pursue
careers in STEM
Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is
embarking on her first mission to space in the doll’s 63-year
history. In collaboration with the International Space Station
(ISS) National Lab on Mission DreamStar, Mattel sent two Barbie
dolls up to space to encourage girls to consider a career in
aerospace, engineering and STEM.
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One Giant Leap for Dollkind: Barbie
Explores New Frontier in First Trip to Space (Photo: Business
Wire)
The Barbie purpose has always been to remind girls they can be
anything, and by showing them nearly 40 different careers in STEM –
including astrophysicist, space scientist and robotics engineer –
the brand continues to help close the “Dream Gap”* and level the
playing field for girls.
“Barbie introduced an astronaut doll in 1965 before humans had
even stepped foot on the moon,” said Lisa McKnight, Executive Vice
President and Global Head of Barbie and Dolls, Mattel. “Now, almost
60 years later and with 200 careers and counting, Barbie dolls have
made it to space. It is important that we encourage girls to reach
for the stars – literally – and pursue careers in aerospace and
STEM. With help from the International Space Station National Lab
team, we are reminding girls that not even gravity can hold them
back.”
After launching into orbit, two Barbie dolls received an
out-of-this-world tour of the ISS which included the Cupola, ISS’
observation module, Veggie Garden, and Minus Eighty-Degree
Laboratory Freezer (Melfi), along with an introduction to the ISS’
free-flying robots, the Astrobees. After the Barbie dolls return
from space this Summer, the two dolls will be donated to the
Smithsonian’s National Air and Space Museum and go on display later
this year at the museum’s Steven F. Udvar-Hazy Center in Chantilly,
Virginia to further engage young females on the excitement of
space.
As part of Barbie doll’s first trip to space, the Barbie brand
will be releasing a special edition episode of the brand’s You
Can Be Anything™ series, which showcases inspiring digital
content featuring conversations with female role models to remind
girls that they can be the leaders of tomorrow. The episode, titled
You Can Be Anything: Mission DreamStar – Let’s Go To SPACE!,
launches today on YouTube and will highlight careers in space,
providing young girls with virtual access to the ISS and help
inspire a life of space exploration.
The Barbie brand’s long history of celebrating space also
includes the creation of dolls made in the likeness of real-life
astronauts such as European Space Agency (ESA) astronaut Samantha
Cristoforetti.
The Barbie space exploration line will be available at Target
locations nationwide and featured on the exclusive Barbie page on
Target.com, along with the You Can Be Anything: Mission DreamStar –
Let’s Go To SPACE! episode and more information on Barbie brand’s
initiatives and activities for girls. The Barbie Space Discovery
line, available exclusively at Target, includes a Barbie astronaut
doll, Space Teacher Playset, Space Room Playset, and more.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
About International Space Station National Lab
The International Space Station (ISS) is a one-of-a-kind
laboratory that enables research and technology development not
possible on Earth. As a public service enterprise, the ISS National
Lab allows researchers to leverage this multiuser facility to
improve life on Earth, mature space-based business models, advance
science literacy in the future workforce, and expand a sustainable
and scalable market in low Earth orbit. Through this orbiting
national laboratory, research resources on the ISS are available to
support non-NASA science, technology and education initiatives from
U.S. government agencies, academic institutions, and the private
sector. The Center for the Advancement of Science in Space, Inc.
(CASIS) manages the ISS National Lab, under Cooperative Agreement
with NASA, facilitating access to its permanent microgravity
research environment, a powerful vantage point in low Earth orbit,
and the extreme and varied conditions of space. To learn more about
the ISS National Lab, visit www.ISSNationalLab.org.
* Research shows that starting at age five, many girls begin to
develop self-limiting beliefs and think they're not as smart and
capable as boys. They stop believing their gender can be anything.
This issue is called “the dream gap,” and to help close it, Barbie
launched the Dream Gap Project in 2018 - an ongoing global
initiative that gives girls the resources and support they need to
continue believing in themselves.
MAT-BARB
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News Media Devin Tucker Devin.Tucker@Mattel.com Aly Lloyd
Aly.Lloyd@Mattel.com
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