UNO® Enters New Category of Gameplay with Launch of Wild Twists™ Playing Cards
10 Maio 2022 - 10:00AM
Business Wire
UNO brand expands into the playing cards market
with new deck offering classic card games with signature UNO Wild
Twists
Mattel, Inc. (NASDAQ: MAT) announced today the launch of WILD
TWISTS™ PLAYING CARDS BY UNO® – the first UNO deck where players
can play their favorite classic card games like Poker, Go Fish, and
Gin Rummy – with the option to enjoy the wild twists and turns of
UNO games that fans know and love.
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Mattel is launching WILD TWISTS™ PLAYING
CARDS BY UNO® – the first UNO deck where players can play their
favorite classic card games like Poker, Go Fish, and Gin Rummy –
with the option to enjoy the wild twists and turns of UNO games
that fans know and love. (Photo: Business Wire)
UNO Wild Twists Playing Cards is a standard deck of 52 playing
cards for a number of classic card games. However, in typical UNO
fashion, each Wild Twists Playing Cards deck also includes eight
special Wild Cards to help take game night to the next level.
“Expanding UNO into playing cards marks another category of
gaming that UNO has explored in recent years, and feels like a
natural evolution to amplify gameplay,” said Ray Adler, Global Head
of Games, Mattel. “This twist on UNO is another milestone on our
journey to innovate in new areas of culture and a testament to our
brand purpose to become more inclusive.”
Each Wild Card features a different way to change up the game.
While there are Wild Cards for each individual suit, there are also
extra Wild Cards to represent multiple suits at once. The “Red Wild
Card” can represent any Heart or Diamond card a player may need,
while the “Black Wild Card” can stand in for any Club or Spade.
UNO Wild Twists Playing Cards also exclusively includes the
instructions for “Wild Race,” a fast-paced card game that can only
be played with this deck.
The launch of UNO Wild Twists Playing Cards marks the first time
that UNO has entered the playing card market. The UNO brand
continues to introduce new ways to play the classic game, including
the unpredictable UNO All Wild™ game and a venture into the
collectibles category with the UNO Ultimate™ game.
Recent expansions into online gameplay, art and fashion
collaborations, the NFT community, and the first-ever UNO
Championship Series Invitational Tournament to culminate the UNO
brand’s 50th anniversary last year continue to encourage fans
everywhere to celebrate their love of the game.
UNO Wild Twists Playing Cards will be available for $2.99 at
Target nationwide starting this month.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
MAT-GAME
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News Media Kelly Powers Kelly.Powers@Mattel.com
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