Fisher-Price Joins Barbie, MEGA, and Matchbox in Mattel PlayBack, a Toy Takeback Program Designed to Recover and Reuse Materials in Mattel Toys
07 Junho 2022 - 3:00AM
Business Wire
Giving beloved toys a new lease on
life!
Program supports Mattel’s corporate goal to
achieve 100% recycled, recyclable, or bio-based plastic materials
in products and packaging by 2030
Mattel, Inc. (NASDAQ: MAT) today announced the expansion of its
Mattel PlayBack program to now include Fisher-Price toys.
Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy
takeback initiative, which enables families to extend the life of
their Mattel toys once they are finished playing with them.
The new program is designed to recover and reuse materials from
old Mattel toys in future Mattel products, keep materials out of
landfills, and supports the company’s goal to achieve 100%
recycled, recyclable, or bio-based plastic materials in its
products and packaging by 2030.
“The Mattel PlayBack program has been eagerly received by
consumers and has provided tremendous learning specific to the
durability and disassembly of our products, which will aid in the
future design of products made for the circular economy,” said
Pamela Gill-Alabaster, SVP Global Head of Sustainability and Social
Impact, Mattel. “We are also exploring new technologies in plastic
processing and recycling, with our longer-term goal to use
materials collected through Mattel PlayBack in future toy
production.”
Launched in the U.S., Canada, France, Germany, and the U.K. in
2021, the company celebrates the successful one-year anniversary of
the Mattel PlayBack program, which will now include non-electronic
Fisher-Price toys including Laugh & Learn, Little People,
Imaginext brands, and more. The inclusion of the #1 Infant, Toddler
and Preschool property globally1 extends the program’s benefits to
even more consumers than ever before.
“At Fisher-Price, we design toys to be loved, cherished and
passed on from one generation to the next. The Mattel PlayBack
program, aimed at repurposing these materials into new products and
helping the environment, now provides parents and caregivers the
opportunity to give these beloved Fisher-Price toys a new lease on
life,” said Chuck Scothon, SVP and GM of Fisher-Price Infant and
Preschool.
To participate in the Mattel PlayBack program, consumers can
visit Mattel.com/PlayBack, print a free shipping label, and pack
and mail their outgrown Mattel toys back to Mattel. The toys
collected will be sorted and separated by material type and
responsibly processed and recycled. For materials that cannot be
repurposed as recycled content into new toys, Mattel will either
downcycle those materials into other plastic products or convert
them from waste to energy.
The Mattel PlayBack program supports Mattel’s product
stewardship and circular design principles, and the expansion of
the program adds to a growing list of product launches and
corporate initiatives that ladder up to Mattel’s ESG strategy and
goals and support the company’s aim to contribute to a more
diverse, equitable, inclusive, and sustainable future.
Visit mattel.com to learn more about Mattel’s sustainability
goals or visit the Mattel PlayBack website to learn more about the
program.
About Mattel Mattel is a leading global toy company and
owner of one of the strongest catalogs of children’s and family
entertainment franchises in the world. We create innovative
products and experiences that inspire, entertain, and develop
children through play. We engage consumers through our portfolio of
iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®,
American Girl®, Thomas & Friends®, UNO®, Masters of the
Universe®, Monster High® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming and digital experiences, music, and live
events. We operate in 35 locations and our products are available
in more than 150 countries in collaboration with the world’s
leading retail and ecommerce companies. Since its founding in 1945,
Mattel is proud to be a trusted partner in empowering children to
explore the wonder of childhood and reach their full potential.
Visit us online at mattel.com.
________________ 1 Source: The NPD Group/Retail Tracking
Service/US & G12/JAN 2018-DEC 2021/Infant Toddler &
Preschool Supercategory/Projected USD
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version on businesswire.com: https://www.businesswire.com/news/home/20220606005991/en/
Press Contact Amarilis Whitty
Amarilis.whitty@mattel.com
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