Latest Mattel sustainable product offering is
in line with company goal to achieve 100% recycled, recyclable, or
bio-based plastic materials in all products and packaging by
2030
Mattel, Inc. (NASDAQ: MAT) announced today that the Barbie
brand, in partnership with the Jane Goodall Institute, is
introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie
Career of The Year Eco-Leadership Team, which includes a Chief
Sustainability Officer, Conservation Scientist, Renewable Energy
Engineer and Environmental Advocate. The Inspiring Women doll and
career doll set are certified CarbonNeutral1 and made from recycled
ocean-bound plastic2 and are available at mass retailers beginning
today.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220711005932/en/
The Future of Pink is Green®: Barbie®
Introduces New Dr. Jane Goodall and Eco-Leadership Team Certified
CarbonNeutral® Dolls Made from Recycled Ocean-Bound Plastic
(Graphic: Business Wire)
“We are proud to unveil our first sustainable Barbie Inspiring
Women and Career of the Year Eco-Leadership team dolls, which
further demonstrate our shared commitment to creating a more
sustainable future,” said Lisa McKnight, Executive Vice President
and Global Head of Barbie and Dolls, Mattel. “Kids need more role
models like Dr. Jane Goodall, because imagining they can be
anything is just the beginning – seeing it makes all the
difference. We hope that this collection and homage to a
groundbreaking pioneer for women in science and conservation
inspires kids to learn more about green careers, how they can
protect the planet, and act out sustainable stories through doll
play.”
Inspiring Women Dr. Jane Goodall:
Just in time for World Chimpanzee Day on July 14th, Barbie is
proud to recognize renowned ethologist and conservationist Dr. Jane
Goodall, DBE, Founder of the Jane Goodall Institute, UN Messenger
of Peace to celebrate her ground-breaking research and heroic
achievements as a humanitarian, scientist and activist. The launch
also coincides with the 62-year anniversary of Dr. Jane Goodall’s
first journey to the forest of Gombe National Park in Tanzania.
The Inspiring Women Series pays tribute to courageous women who
took risks, changed rules, and paved the way for generations to
dream bigger than ever before. Dr. Jane Goodall joins a list of
incredible heroines of their time including Ida B. Wells, Dr. Maya
Angelou, Billie Jean King and Eleanor Roosevelt among others.
“My entire career, I’ve wanted to help inspire kids to be
curious and explore the world around them – just like I did when I
first traveled to Tanzania 62 years ago. I’m thrilled to partner
with Barbie and encourage young children to learn from their
environment and feel a sense that they can make a difference,” said
Dr. Jane Goodall. “Through this partnership, I hope to inspire the
next generation of eco-leaders to join me in protecting our planet
and remind them they can be anything, anywhere – on the field, in
the lab, and at the table.”
2022 Barbie Career of the Year Eco-Leadership Team:
In partnership with the Jane Goodall Institute, Barbie is also
introducing the 2022 Career of the Year Eco-Leadership Team, which
features four roles working to protect the planet and promote
sustainability in different ways. This set is designed to encourage
kids to play out their own sustainability stories and learn more
about careers they may not be familiar with, including a Chief
Sustainability Officer, Conservation Scientist, Renewable Energy
Engineer and Environmental Advocate.
Roots & Shoots + You Can be Anything™ Series
As part of the continued celebration of Dr. Jane Goodall’s
historic accomplishments as a leader in her field, Barbie is
entering a global partnership with the Jane Goodall Institute and
leveraging their global youth Roots & Shoots program to inspire
curiosity about the environment in kids of all ages and teach them
about their social and environmental impact. In partnership with
JGI’s Roots & Shoots, Barbie is issuing a global challenge
#NaturallyCuriousJane encouraging kids to discover the little steps
they can take to create big changes, including creating a nature
observation journal, community mapping and increasing local green
spaces. The brand is also highlighting Dr. Jane Goodall through a
special episode of the Barbie You Can Be Anything series on
the brand’s YouTube channel.
The expanded offering announced today adds to a growing list of
launches that ladder up to Mattel’s corporate goal to achieve 100%
recycled, recyclable or bio-based plastic materials in all products
and packaging by 2030. Other sustainable Mattel products include
Barbie Loves the Ocean, its first fashion doll line made from
recycled ocean-bound plastic3; Fisher-Price® Rock-a-Stack® and
Fisher-Price Baby’s First Blocks, made from bio-based plastics;
UNO® Nothin’ But Paper, the first fully recyclable UNO deck without
cellophane packing materials; and the certified CarbonNeutral
Matchbox® Tesla Roadster and MEGA BLOKS™ Green Town™ line.
For more information on the Barbie brand’s efforts to help
protect the planet, visit Barbie.com/EnviromentalImpact. To
participate in the Barbie x Jane Goodall Institute Roots &
Shoots challenge, visit RootsAndShoots.org/naturally-curious-jane.
For more information on Mattel’s corporate sustainability efforts,
visit:
https://corporate.mattel.com/en-us/citizenship/sustainability.
1Barbie Eco-Leadership Team and Barbie Inspiring Women Jane
Goodall dolls are CarbonNeutral® products, certified by Climate
Impact Partners, the leading experts on carbon neutrality and
climate finance. To achieve the CarbonNeutral product
certification, Barbie performed a third-party lifecycle assessment
and purchased carbon offsets (189 metric tonnes of carbon dioxide
equivalents) from the Ghana Community Reforestation, Mississippi
Valley Reforestation and Australia Native Forest Restoration
projects.
2 Doll plastic parts made from 90% plastic sourced within 50 km
of waterways in areas lacking formal waste collection systems; doll
head and hair excluded.
3 Plastic parts made from 90% plastic sourced within 50km of
waterways in areas lacking formal waste collection systems. Doll
head, shoes, tablet and beach lantern accessory excluded.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie, Hot Wheels®, Fisher-Price, American Girl®, Thomas
& Friends®, UNO, Masters of the Universe®, Monster High® and
MEGA®, as well as other popular intellectual properties that we own
or license in partnership with global entertainment companies. Our
offerings include film and television content, gaming and digital
experiences, music, and live events. We operate in 35 locations and
our products are available in more than 150 countries in
collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential. Visit us online at
mattel.com.
About Dr. Jane Goodall
Dr. Jane Goodall, DBE, Founder of the Jane Goodall Institute and
UN Messenger of Peace is a world-renowned ethologist and activist
inspiring greater understanding and action on behalf of the natural
world every single day. Dr. Goodall is best known for
groundbreaking studies of wild chimpanzees in Gombe Stream National
Park, Tanzania, transformative research that continues to this day
as the longest running wild chimpanzee study in the world. Dr.
Goodall is the founder of the Jane Goodall Institute, a global
conservation, advocacy, animal welfare, research, and youth
empowerment organization, including her global Roots & Shoots
program. Jane has worked extensively on climate action, human
rights, conservation, and animal welfare issues for decades, and
continues to be a central voice in the work to advance
environmental progress.
Today, Jane is a global phenomenon spreading hope and turning it
into meaningful positive impact to create a better world for
people, other animals, and the planet we share. Follow Jane on
Facebook @JaneGoodall and @JaneGoodallInst on Instagram and
Twitter
About the Jane Goodall Institute
The Jane Goodall Institute (JGI) is a global, community-centered
conservation organization founded in 1977 that advances the vision
and work of Dr. Jane Goodall in over 30 countries around the world.
We aim to understand and protect chimpanzees, other apes and their
habitats, and empower people to be compassionate citizens in order
to inspire conservation of the natural world we all share. JGI uses
research, community-led conservation, best-in-class animal welfare
standards, and the innovative use of science and technology to
inspire hope and transform it into action for the common good.
Through our Roots & Shoots program for young people of all
ages, now active in over 60 countries around the world, JGI is
creating an informed and compassionate critical mass of people who
will help to create a better world for people, other animals, and
our shared environment.
Learn more at janegoodall.org. Follow us @JaneGoodallInst
About Roots & Shoots
In 1991, local youth gathered on Jane Goodall’s front porch in
Tanzania and expressed how they felt powerless against the problems
in the world around them. As the students told stories and offered
ideas, Jane realized the solution was right in front of them: their
power to create change. The Roots & Shoots program was
born.
Roots & Shoots provides the resources to encourage and
motivate young people to take action on issues that matter to them.
Today, the tools and support offered through the Jane Goodall
Institute (JGI) program empower youth in all 50 states and 60
countries to use their voices and ideas to address the issues that
matter most to them in their communities. Through Jane’s hopeful
message and the Roots & Shoots model, youth around the world
are encouraged to put their ideas into action. Since 1991, millions
of young changemakers have taken on the challenge of making the
world a better place for people, other animals, and the environment
we share. Roots & Shoots youth are not only the future--they
are the present-- and they are changing the world.
Learn more at rootsandshoots.org
MAT-BARB
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version on businesswire.com: https://www.businesswire.com/news/home/20220711005932/en/
Devin Tucker Devin.Tucker@Mattel.com
Aly Lloyd Aly.Lloyd@Mattel.com
Mattel (NASDAQ:MAT)
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