Skydance Media and Mattel to Develop Matchbox Live-Action Motion Picture
19 Julho 2022 - 1:00PM
Business Wire
Screenplay to be Written by David
Coggeshall
Skydance and Mattel, Inc. (NASDAQ: MAT) announced today plans to
develop Matchbox, its iconic real-world die-cast toy vehicle line,
into a live-action motion picture.
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“For nearly 70 years, Matchbox has carried enormous cultural
relevance and inspired generations of kids to unleash their
imaginations, combining what they see in the world every day with
what they dream their own world to be,” said Robbie Brenner,
Executive Producer of Mattel Films. “We look forward to working
with our incredible partners at Skydance Media to craft a story for
the big screen that evokes the same, imaginative spirit of this
beloved Mattel franchise and delights fans of all ages.”
“We are thrilled to be working with Robbie Brenner and her
amazing creative team at Mattel,” said Don Granger, President,
Feature Films of Skydance. “Pairing Skydance’s unique brand of
premium, elevated action-adventure entertainment with the
incredible legacy of the Matchbox brand is a fantastic opportunity.
There is a shared experience for everyone who has played with a
Matchbox vehicle or playset, where they create their own inventive
action sequence and we’re excited to craft a worldwide adventure
film worthy of such imagination.”
The legendary Matchbox brand was invented in 1953 by automotive
expert and enthusiast Jack Odell to solve a challenge for his
daughter, who was allowed to take a toy to school only if it was
small enough to fit in a matchbox. When his daughter’s school
friends began clamoring for a “matchbox car,” an iconic brand was
born. The high standards of authenticity for Matchbox die-cast cars
have driven the brand for nearly 70 years. One Matchbox car is sold
every second.
For Mattel Films, the Matchbox project will be led by Vice
President Elizabeth Bassin and Creative Executive Andrew Scannell.
David Ellison, Dana Goldberg, Don Granger, and Aimee Rivera will
oversee for Skydance Media. The screenplay will be written by
three-time Black Lister David Coggeshall, who wrote the upcoming
Orphan: First Kill for Paramount as well as Lee Daniels's untitled
Netflix possession thriller currently filming in Pittsburgh and
drafts of Thundercats for Warner Bros.
In addition to Matchbox, the Mattel Films development slate
features movies for American Girl, Barney, Hot Wheels, Magic 8
Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock
‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, and
Wishbone. Mattel Films is also developing Christmas Balloon, a
holiday family drama based on all-new IP. Its Barbie movie is
currently in production.
Coming off the hugely successful Top Gun: Maverick, Skydance’s
upcoming film slate includes the seventh and eighth installments of
the wildly popular Mission: Impossible series, along with Ghosted
and The Greatest Beer Run Ever for Apple TV+ and The Old Guard 2,
Heart of Stone and a reimagining of the successful 2001 Spy Kids
franchise for Netflix.
About Skydance
Skydance is the diversified media company founded by David
Ellison in 2010 to create high-quality, event-level entertainment
for global audiences. The Company first launched with Feature Films
and has since strategically expanded to include Television,
Interactive, Animation, New Media and Sports, with studios in Los
Angeles, Silicon Valley, Spain and Canada. Skydance’s films
includes the box office record-breaking Top Gun: Maverick, The Adam
Project which debuted as the number one movie on Netflix, The
Tomorrow War on Amazon Prime which became the number one streaming
film upon its release, as well as the critically-acclaimed The Old
Guard on Netflix. The studio’s upcoming film slate includes The
Greatest Beer Run Ever, Ghosted, Heart of Stone, and the seventh
and eighth installments of the Mission: Impossible global
franchise. In total, Skydance’s films have earned more than $6
billion at the worldwide box office. Skydance Television is a
leading supplier of premium scripted content across a range of
platforms including Netflix, Amazon Prime Video and Apple TV+. The
studio’s current slate includes the Emmy-nominated series Grace and
Frankie, which became Netflix’s longest running series following
the release of its final season earlier this year, as well as
Foundation, Reacher, Tom Clancy’s Jack Ryan, Condor, The Big Door
Prize and an untitled spy series starring Arnold Schwarzenegger in
his first ever scripted television series. Skydance Interactive
creates and publishes original and IP-based virtual reality and
other immersive video games including the top-selling The Walking
Dead: Saints & Sinners, which received several award
nominations, including “Best VR/AR Game” at the 2020 Game Awards.
Skydance New Media creates narratively focused interactive
experiences crafted as original series, putting the audience at the
center of the action and adventure, with the first production being
with Marvel Entertainment. Skydance Sports develops premium
scripted and unscripted sports-related content, documentaries and
events. Skydance Animation develops and produces high-end feature
films and television series with full production capability across
two studios in Los Angeles and Madrid. The first two slated movies
are Luck and Spellbound, the first short film is Blush, and the
first series is Wondla, all premiering on Apple TV+. The Company’s
investment partners include Tencent Holdings, Redbird Capital, CJ
ENM, and the Ellison Family.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming and digital experiences, music, and live
events. We operate in 35 locations and our products are available
in more than 150 countries in collaboration with the world’s
leading retail and ecommerce companies. Since its founding in 1945,
Mattel is proud to be a trusted partner in empowering children to
explore the wonder of childhood and reach their full potential.
Visit us online at mattel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220719005528/en/
Niki Kazakos Niki.kazakos@mattel.com
Casey McDonald casey.mcdonald@mattel.com
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