Mattel Announces Multi-Year Agreement with SpaceX to Produce Toys and Collectibles
20 Julho 2022 - 4:00PM
Business Wire
Mattel, Inc. (NASDAQ: MAT) today announced that it has entered
into a multi-year agreement with SpaceX to create and market
products that inspire children and collectors alike to tap into
their inner space explorer.
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In 2023, Mattel will begin releasing SpaceX-inspired toys under
its iconic Matchbox brand. Simultaneously, astro-inspired
collectibles will start to debut on Mattel Creations, Mattel’s
collaboration and direct-to-consumer platform.
“We take pride in our ability to create products and experiences
that honor cultural moments and inspire humankind,” said Nick
Karamanos, SVP Entertainment Partnerships at Mattel. “As space
exploration advances more quickly than ever before, we are thrilled
to work with SpaceX and help spark limitless play patterns for the
space explorer in every kid.”
“At SpaceX, we believe that a future in which humanity is out
among the stars is fundamentally more exciting than one in which we
are not,” said Brian Bjelde, Vice President at SpaceX. “We look
forward to working with Mattel to help inspire the next generation
of space explorers and enthusiasts."
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming and digital experiences, music, and live
events. We operate in 35 locations and our products are available
in more than 150 countries in collaboration with the world’s
leading retail and ecommerce companies. Since its founding in 1945,
Mattel is proud to be a trusted partner in empowering children to
explore the wonder of childhood and reach their full potential.
Visit us online at mattel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220720005304/en/
Mattel Niki Kazakos niki.kazakos@mattel.com
Casey McDonald casey.mcdonald@mattel.com
SpaceX James Gleeson james.gleeson@spacex.com
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