Mattel Partners with Save the Children to Help Improve the Lives of Kids in Rural America
23 Agosto 2022 - 1:00PM
Business Wire
A portion of retail sales from select Mattel
products will support Save the Children’s rural education
programs*
Mattel, Inc. (NASDAQ: MAT) and Mattel Children’s Foundation
announced today that they are partnering with Save the Children to
invest in the next generation. From August 28 through October 1,
when shoppers purchase select Barbie, Matchbox, and Little People
items at Target stores nationwide and online at Target.com, a
portion of the retail price from each sale, up to a certain amount,
will be donated by Mattel to Save the Children’s U.S. rural
education programs which help children build the language,
literacy, numeracy, social and emotional skills they need to
succeed.
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the full release here:
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For more information, please visit
https://shop.mattel.com/pages/Target-Play-It-Forward. (Graphic:
Business Wire)
Today’s news marks the first time that Mattel’s Play It Forward
program, which leverages the toymaker’s beloved brands to raise
awareness of and give back to important causes, is branded in
physical retail. Mattel previously partnered with Target in 2021 to
donate $5 from the sale of each eligible Barbie doctor, nurse, and
paramedic doll from its #ThankYouHeroes collection to the First
Responders Children’s Foundation (FRCF). Since its founding in
1978, the Mattel Children's Foundation has supported thousands of
organizations and millions of children.
“The Mattel Children's Foundation was created more than 40 years
ago with a vision of making a difference in the lives of children
and families around the world by utilizing our resources and iconic
brands,” said Nancy Molenda, Executive Director of the Mattel
Children's Foundation & Corporate Philanthropy at Mattel. “With
a mission to provide kids globally with a healthy start, access to
quality education, and protection from harm, Save the Children is
perfectly aligned with our values—we are proud to work with them to
help support educational goals for children in rural America.”
"We are thrilled to partner with Save the Children to bring Play
It Forward to physical retail for the first time ever at Target,”
said Mark McColgan, SVP of Sales at Mattel. “For decades, children
around the world have enjoyed and adored Mattel’s Barbie, Matchbox,
and Little People toys—it's exciting to see these beloved brands
unite to contribute to Save the Children’s inspiring cause.”
Mattel and Save the Children have been partners since 2005, and
continue to work together to improve the lives of children in the
United States and around the world. With nearly $21 million in
total giving to Save the Children, The Mattel Children's Foundation
has supported the organization’s basic education and early
childhood development programs in China, India, Indonesia, Malawi,
Mexico, and the U.S. Mattel also has a history of generously
supporting Save the Children’s emergency responses and providing
toys and games to children in programs across the globe.
“Across America, nearly one in six children grows up in
poverty—with rural child poverty higher than in urban areas in 40
states,” said Betsy Zorio, Vice President of U.S. Programs at Save
the Children. “Rural communities face significant and unique
challenges. At Save the Children, our ambition is that all kids in
rural America have a healthy, strong foundation to thrive as
learners and in life. With Mattel’s generous support, we’re helping
spark kids’ imaginations through this campaign, giving children in
the U.S. most impacted by inequality the opportunity to reach their
full potential.”
*Through October 1, 2022, Mattel will donate to Save the
Children (up to $150K) $0.20 for every purchase of an eligible
product that is $50 or more, $0.10 for every purchase of an
eligible product that is $10.00 – $49.99, and $0.05 for every
purchase of an eligible product that is $9.99 or under sold at
participating Target stores or Target.com. Save the Children is an
organization that gives children a healthy start in life, the
opportunity to learn, and protection from harm. Offer open only to
residents of the U.S/D.C. No portion of the purchase is tax
deductible. Offer may be extended in Mattel’s sole and absolute
discretion. Mattel reserves the right to suspend or cancel the
promotion in its sole discretion for any reason including in the
event of force majeure. For more information about Save the
Children Foundation, visit SavetheChildren.org. For eligible
product and more information visit
https://shop.mattel.com/pages/Target-Play-It-Forward.
About Save the Children
Save the Children believes every child deserves a future. Since
our founding more than 100 years ago, we’ve helped change the lives
of more than 1 billion children. In the United States and around
the world, we work to give children a healthy start in life, the
opportunity to learn and protection from harm. We do whatever it
takes for children – every day and in times of crisis –
transforming their lives and the future we share. Follow us on
Facebook, Instagram, Twitter and YouTube.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends®, UNO®, and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming and digital experiences, music, and live
events. We operate in 35 locations and our products are available
in more than 150 countries in collaboration with the world’s
leading retail and ecommerce companies. Since its founding in 1945,
Mattel is proud to be a trusted partner in empowering children to
explore the wonder of childhood and reach their full potential.
Visit us online at mattel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220823005592/en/
Press Contacts: Niki Kazakos Niki.Kazakos@Mattel.com
Casey McDonald Casey.McDonald@Mattel.com
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