Mattel Renews Licensing Agreement with The Pokémon Company International
24 Outubro 2022 - 1:00PM
Business Wire
Mattel, Inc. (NASDAQ: MAT) announced today that it has renewed
its licensing partnership with The Pokémon Company International in
the building sets category. Through the agreement, Mattel will
continue to produce its popular Pokémon toys and building sets
under its MEGA property.
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To shop MEGA's offering of Pokémon toys,
visit https://shop.mattel.com/collections/mega-pokemon (Graphic:
Business Wire)
As a partner to The Pokémon Company International and by way of
its MEGA brand, Mattel has over the years produced buildable
characters, playsets, building blocks and sets featuring some of
the most popular Pokémon in the beloved entertainment franchise,
such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados, and
Eevee. Following a strong response from consumers, the continued
partnership between Mattel and The Pokémon Company International
means they can create new MEGA products for Pokémon fans for years
to come.
“The Pokémon Company International has built an incredible
franchise for more than 25 years,” said Nick Karamanos, Senior Vice
President of Entertainment Partnerships at Mattel. “We are proud to
continue creating amazing products that allow fans to build and
experience everything they love about Pokémon.”
“Mattel continues to be an ideal partner in helping us deliver
fun and innovative ways for fans to engage with Pokémon through
construction play,” said Amy Sachtleben, Senior Director of
Licensing and Promotions at The Pokémon Company International.
“Toys play an integral role in the Pokémon brand’s goal of bringing
the joy of the brand to all types of Trainers, and we look forward
to our renewed collaboration in supporting this mission.”
To shop MEGA's offering of Pokémon toys, visit
https://shop.mattel.com/collections/mega-pokemon.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, and MEGA®,
as well as other popular intellectual properties that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming and digital
experiences, music, and live events. Founded in 1945, we operate in
35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Mattel is proud to be a trusted partner in
empowering children to explore the wonder of childhood and reach
their full potential. Visit us online at mattel.com.
About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon
Company in Japan, manages the property outside of Asia and is
responsible for brand management, licensing and marketing, the
Pokémon Trading Card Game, the animated TV series, home
entertainment, and the official Pokémon website. Pokémon was
launched in Japan in 1996 and today is one of the most popular
children’s entertainment properties in the world. For more
information, visit https://www.pokemon.com/.
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version on businesswire.com: https://www.businesswire.com/news/home/20221024005295/en/
Niki Kazakos Niki.Kazakos@mattel.com Casey McDonald
Casey.McDonald@mattel.com
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